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Topic: Lexus

You Too Can Live a Jude Law-Worthy Life in This Swingin' First-Person Ad for Lexus

A taste of the high life

Hey, was that Jude Law in CHI & Partners' new "The Life RX" campaign for Lexus Europe? Indeed it was, though if you blink you might just miss him: The Hollywood…

Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling

2 auto ads show very different ways to go

One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog…

How Roger Ailes Built Fox News Into a Media Powerhouse

And why he would never be a political candidate like Trump

Roger Ailes' first moon shot came when he was 29 years old. He was in the Oval Office setting up the first interplanetary split screen. "Eagle" had just landed on…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

Lexus Built a Working Cardboard Version of a Car, and It's Incredible

An origami-inspired ride

You can't spell "cardboard" without "car." In the U.K., Lexus has made an impressive driveable replica of its IS model sedan, using 1,700 pieces of precision-cut cardboard—all to demonstrate the automaker's…

Q&A: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity

Tham Khai Meng reflects on 4th year as Clio's top agency network

Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies…

Facetime: Fall Fetes Featuring Award Winners and Heavy Hitters

Agnes Chapski, Brooke Shields, Robert Greenblatt, Jennifer Salke and more

Magazines celebrated their fall issues with star-studded cocktail parties; Adweek’s Media Plan of the Year presented by The Trade Desk brought out media’s heavy hitters, and NBCUniversal celebrated the Emmys…

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably…

Here’s How the NFL Is Beefing Up Its Digital Presence

More livestreaming and a new premium mobile subscription

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital…

How a Popular Show on USA Has Given Lexus a Big Lift

'Suits' boosts brand awareness 22 percent

Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a…

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