Advertisement

Topic: Lexus

Ad of the Day: Lexus Sprinkles Magic Dust on This Year's 'December to Remember' Ads Grown-ups are kids again in Team One's new spots

Lexus's "December to Remember" ads, with the luxury vehicles done up in those famous giant red bows, have become as much a part of the holiday firmament as Santa Claus…

November 21, 2014, 10:10 AM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Publicis Groupe Buys Social Media Shop in Italy Makes Ambito5 part of Saatchi's operation there

Publicis Groupe today acquired Ambito5, a leading social media agency in Italy. The shop, which has 45 employees and works on brands such as Barilla, Swatch and L'Oréal, will be integrated…

September 30, 2014, 11:10 AM EDT

How Pandora Mined Data to Create Lexus-Backed Concert Series Finding crowd-pleasers for Southern California millennial audience

Pandora wants to guarantee that marketers will have a die-hard audience at its branded concerts—and it's leveraging its user data to back that promise. The streaming music radio service is partnering…

September 17, 2014, 10:34 AM EDT

Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen CHI streaks across the night sky in Kuala Lumpur

Nothing says "Lexus" like a guy made of light leaping across the sky. In "Strobe," an eye-catching minute-long film from CHI & Partners, it seems as if a single shimmering figure…

July 3, 2014, 12:01 PM EDT

NPR Is Running Voice Recognition-Enabled Ads Will listeners talk back?

What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who want to ramp up response…

March 30, 2014, 8:45 PM EDT

Top 10 Auto Brands for Sprint Subscribers Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

March 25, 2014, 11:43 AM EDT

Ellen's Selfie Scores Oscar Gold for Samsung Tops brand mentions across social, while Pepsi blows up Twitter

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is. According to Kontera, which analyzed millions…

March 3, 2014, 1:11 PM EST

A Play-by-Play From Jaguar's Super Bowl Social Media Lair Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

February 3, 2014, 2:08 PM EST

Ben & Jerry's Is Early Winner in Instagram Ad Race User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

November 27, 2013, 12:58 PM EST

Advertisement