Topic: Lexus
There's nothing that car companies seem to love more than showing off their creativity by producing short films that have practically nothing to do with their actual products. Such is the…
Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold…
Automakers seem to love the Sports Illustrated swimsuit issue—probably because women wearing little clothing have been a staple of auto ads for generations. Last year we saw Ford sneak a…
Statistics and opinions almost equally vary about whether or not Facebook ads work. In the automotive realm, of course, there’s General Motors. The company has been a very public critic…
EspnW is starting to gain some traction. The female-sports-centric site, launched in December 2010, reached a new traffic zenith in August. The site pulled in 3 million unique users, per Omniture—driven…
We've written before about print ads that don't just sit there looking pretty. Here's the latest one: a Lexus ad in the Oct. 15 Sports Illustrated that suddenly becomes animated—the…
Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began…
African-American consumers are more emotionally attached to brands than whites, especially when it comes to media companies, according to a study from NewMediaMetrics (NMM). On average, according to the New…
With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year…
USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,…
