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Topic: Lexus

Lexus Is Returning to the Super Bowl This Year With an Ad Narrated by Minnie Driver

Team One will handle creative

After taking a year off from running a Super Bowl ad, Lexus will return to the Big Game in 2017. Lexus group vp and general manager Jeff Bracken announced the brand's…

Lexus Just Made a Sriracha Car, and No This Isn't an April Fools' Joke

Auto brand just got spicier

Lexus wants you to know it's the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan. This isn't a joke, at…

Ad of the Day: Parents Get Their Kids to Ask Santa for a Lexus in Automaker's Holiday Ads

Sometimes you have to hijack their direct line to the big man

Lexus has rolled out its 2016 Christmas campaign, the latest installment of its "December to Remember" sales event advertising from agency Team One, and it has various adults manipulating kids…

3 Brands That Stood Out at Aspen's Food & Wine Classic

Activations wow fans

Adweek responsive video player used on /video. brightcove.createExperiences(); Aspen wasn't just a destination for hard-core foodies over the weekend—brands hungry to…

KitchenAid Brings Aspen's Food & Wine Classic to Your Home

Chef demos will be streamed on Facebook Live

If you're not one of the 5,000 food fans attending this year's sold-out Food & Wine Classic in Aspen, KitchenAid is bringing the culinary world's preeminent event to you. This afternoon,…

Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users

Lexus and Express will test campaigns this summer

Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience. The streaming-music service…

These Are the Brands Slam Dunking March Madness on Social Media

Reese's tops buzz around NCAA Tournament

Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA sponsors and 36 nonsponsors. And heading into this weekend's Final Four matchups, these are the…

ABC and Lexus Team Up for Special VR Mini-Episode of Terror Drama Quantico

Team One integrates the car into 360-degree bonus content

ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism drama.  Quantico's writers…

You Too Can Live a Jude Law-Worthy Life in This Swingin' First-Person Ad for Lexus

A taste of the high life

Hey, was that Jude Law in CHI & Partners' new "The Life RX" campaign for Lexus Europe? Indeed it was, though if you blink you might just miss him: The Hollywood…

Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling

2 auto ads show very different ways to go

One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog…

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