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Topic: Leonardo DiCaprio

These Are the Oscar Ads and Moments Viewers Paid Attention to the Most

At home, people loved Leo's win and Kohl's ads

It may not have won Best Original Song, but Lady Gaga's show-stopping performance of "Til It Happens to You" from The Hunting Ground documentary was the top moment during a…

How FiveThirtyEight Adapted Its Election Model to Predict the Next Oscar Winners

Big night coming for The Revenant

FiveThirtyEight, the ESPN-owned data-driven news site, has become famous for its accuracy in predicting the outcomes of the past two presidential elections. But over the last few years, the site…

Inside the Relentless Marketing Push Behind Every Oscar Winner

Film festivals, talk shows and—for Leo—meeting the Pope

In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very…

The Revenant's Immersive Site Lets You Experience the Struggle of DiCaprio's Character

Hollywood's latest marketing tool

As Hollywood continues to dip its toes into the virtual waters, one studio will put viewers in Leonardo DiCaprio's shoes. The Revenant, DiCaprio's latest bid for that elusive Oscar, hits theaters…

Scorsese, De Niro and DiCaprio Finally Team Up for a Film, Which Turns Out to Be an Ad

Check out the trailer

Martin Scorsese famously has two favorite actors: Robert De Niro and Leonardo DiCaprio. But De Niro and DiCaprio have never worked on a Scorsese project together—until now. The trailer below, for…

How to Market Marty, Leo and The Wolf of Wall Street

Paramount Pictures’ CMO Josh Greenstein explains

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has…

Golden Globes Rule Sunday Night

At this point, Tina Fey and Amy Poehler should just host everything

NBC on Sunday posted a 10-year high with its presentation of the 71st Golden Globe Awards, and if the half-hour ratings are anything to go by, the night’s most compelling stars…

Leonardo DiCaprio Can't Get the Girl in Chinese Cell-Phone Ads

Leonardo DiCaprio's a big star—an entire generation of female moviegoers lost their virginity to other guys while moaning his name. Leo can get any girl he wants. But he lets…

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