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Topic: Leo Burnett

Kids, Don't Share Photos of Your Willy, Warns Cute but Very Sad British PSA Because this is what happens if you do

We live in a pretty amazing time. We can inhale information and imagery to the point where the excess spills over and blows away as fast as it arrived. This…

January 14, 2015, 1:49 PM EST

Leo Burnett Designed This Shocking Cover of Cosmopolitan to Protest 'Honor Killings' Shows a woman suffocating in plastic

In 2004, a 17-year-old British-Pakistani woman named Shafilea Ahmed was suffocated and murdered by her parents, in front of her siblings, after she refused an arranged marriage. Her death is referenced…

January 14, 2015, 12:06 PM EST

Was McDonald's 'Signs' Ad on the Golden Globes Inspiring or Abominable? Not everyone was lovin' it, to put it mildly

McDonald's really wants people to think it cares about community. But go figure, not everyone is convinced. The brand's new ad from Leo Burnett, which aired Sunday during NFL games and…

January 12, 2015, 6:46 AM EST

These Forgotten Toys Want to Know What Love Is. They Want You to Show Them Freeview revives a classic '80s power ballad

If your once-loved, coldly discarded belongings could share their feelings of loss and exile, what would it sound like? Like Foreigner, that's what. In this Leo Burnett spot for British TV…

December 3, 2014, 4:20 PM EST

Leo Burnett Motivates Employees by Making Them Do Shots and Slapping Them in the Face Hard-hitting program gets great results

Here's the last parody video we're going to post from Strategy magazine's Agency of the Year event in Toronto. It's Leo Burnett's entry, and it seems the agency has found…

November 12, 2014, 8:34 AM EST

This Shampoo Ad Is Lovely and All, but Can It Really Stop Couples From Getting Divorced? 40 million views, but how many reconciliations?

If you're looking for a "no more tears" kind of shampoo commercial, I'd skip this nearly five-minute Chinese ad for Procter & Gamble's Rejoice from Leo Burnett Hong Kong. It's…

October 27, 2014, 12:23 PM EDT

Allstate Has a Black Cat Who Will Predict the Loser of the World Cup Final Send bad luck to Argentina or Germany

Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't…

July 11, 2014, 1:48 PM EDT

Old Geezers Battle Young Whippersnappers at Basketball in Centrum's Short Film Guess who doesn't keel over

Sometimes experience proves more powerful than youth. That's certainly true in this new long-form spot for Pfizer's Centrum from Leo Burnett in Chicago, which pairs middle-aged basketball players against a…

July 8, 2014, 2:12 PM EDT

'Like a Girl' Is No Longer an Insult in Inspiring Ad From P&G's Always Experiment makes it an expression of strength

In a memorable scene from The Sandlot—which you must watch if you were somehow nowhere near VHS tapes and a VCR in the early '90s—baseball players hurl a slew of…

June 26, 2014, 12:53 PM EDT

No Power? No Problem. Coke Creates Bio Cooler for Villages Off the Grid Evaporation keeps drinks cool

Behold Coca-Cola's newest happiness machine: the Bio Cooler, a soft-drink dispenser that doesn't need electricity or batteries to operate. The unit, developed by Leo Burnett Colombia and the International Physics Centre…

June 6, 2014, 11:59 AM EDT

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