Topic: Leo Burnett

This Year's Lovely Christmas Ad for the Spanish Lottery Has a Surprising Outcome: Nobody Wins

Unifying magic from Leo Burnett Madrid

The Spanish Christmas lottery is special. It boasts one of the biggest prize pools in the world, and paid out more than $2 billion in prizes last year.  Lotto tickets are…

'Don't Catch and Drive,' Says Esurance and Its Fun Cast of Car-Crash Pokemon

Watch out for Fenderbendix

For all you Pokemon Go players out there, there's a bunch of new Pokemon wandering the busy streets. But they're not ones you'll want to catch.  Esurance and agency Leo Burnett…

Surfers Are Audacious Snails in Samsung's Latest Paean to the Waves

Considering an ineffable drive

Why did the snail cross the road? To go shoot the curl, of course. This new ad for Samsung frames the enterprising spirit (or, skeptics might say, the biological hardwiring) of…

Always Urges Girls to 'Keep Playing' and Not Quit Sports in Olympic 'Like a Girl' Spot

Battling another bleak statistic

When it comes to sports, girls are often discouraged from continuing to play because of their gender. That's a message that's not worth listening to, says this new Olympic-themed spot from…

The Woman in This PSA Is Free but Still Trapped in a Prison and Can't Just Leave

A situation more common than you know

Lori, an abused wife and mom in Michigan, spent two years squirreling away money—hiding bills in a tampon box—until she had the means to escape her violent partner.  Her story is…

How Samsung Saved the Day (Well, Night) for This Little Girl Who's Afraid of the Dark

But can somebody please put that bathrobe away?

From smart motorcycle windshields to surfboards that keep you connected, Samsung's gotten damn good at applying abstract technical features to the real world. "Sister," though, is lower-key and closer to home. Made…

Samsung Just Made a Motorcycle Windshield That Checks Your Texts, Calls and Emails

But the point is to keep your eyes on the road

Every day, it seems, our modes of transportation become more like high-tech companions, geared to enhance our comfort and safety while providing vital real-time information. The latest example comes from Italy, where…

Boy Comes Out to His Father on McCafé Cup in This Taiwanese Ad, Stirring Religious Ire

McDonald's accused of 'openly promoting gay issues'

A new, gay-friendly McDonald's McCafé ad in Taiwan has predictably stirred up opposition from local religious groups, who are demanding a boycott.  The ad, by Leo Burnett, shows a boy coming out…

Not Every Brand Loves Emojis. Always 'Like a Girl' Says the Female Ones Are Terrible

Brand rips into stereotypes

Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl"…

Leo Burnett Built a Livable Model of Van Gogh's 'Bedroom' That You Can Rent on Airbnb

A haven for art geeks

From igloos to Netflix and Chill, Airbnb fans have an awesomely quirky variety of accommodation options to choose from these days. And starting Sunday, art geeks can live out their Van…