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Topic: Leo Burnett

Can McDonald's Turn an Awkward Blind Date Into Something That's Actually Fun?

Burnett tries fast-food rom com

McDonald's won't just sate your hunger and comfort you when you're down. It will actually save your aborted love life. Or so claims a new U.K. ad from Leo Burnett London.…

This Clever Billboard From Fiat Actually Helps Drivers Parallel Park

Distance sensor guides digitized helpers

How easy would it be to parallel park if you always had a friend to help you—even when you were driving alone? A new Fiat billboard created by Leo Burnett Germany…

Max Greenfield Helps the Hipster Hamburglar Push McDonald's Sirloin Burgers

New Girl star's daily lovin' updates

The Hamburglar got the Internet's attention last week—the jury is still out on whether he's hot or creepy—but he won't be pitching the Sirloin Burger on TV, at least not this…

Hallmark's Mother's Day Ads Are Shockingly Edgy. Just Kidding, They're Really, Really Sappy

Ready for more love and gratitude for moms?

Adland's trend toward weepy gratitude continues, just in time for Mother's Day, as Hallmark rolls out a series of videos from Leo Burnett in which people express love and appreciation…

Clever McDonald's Ads Show Classic Characters Getting the Best Deliveries Ever

Always 'what you love'

Here's a simple and fun McDonald's campaign from Leo Burnett Dubai promoting the fast-food chain's delivery service, showing various characters receiving exactly what they love in a McDonald's bag. (Not…

Homeless People Read Mean Tweets in This Heartbreaking PSA

Another Canadian take on Kimmel's gag

People reading mean tweets is turning into a PSA genre. Last month, the Canadian Safe School Network took Jimmy Kimmel's hit comedy bit, usually featuring celebrities, and repurposed it as a…

Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real

Scenes of strength, skill and confidence

The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge.…

McDonald's Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery Currency

New way to pay

With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined the Super Bowl lineup, too. Following a…

Kids, Don't Share Photos of Your Willy, Warns Cute but Very Sad British PSA

Because this is what happens if you do

We live in a pretty amazing time. We can inhale information and imagery to the point where the excess spills over and blows away as fast as it arrived. This…

Leo Burnett Designed This Shocking Cover of Cosmopolitan to Protest 'Honor Killings'

Shows a woman suffocating in plastic

In 2004, a 17-year-old British-Pakistani woman named Shafilea Ahmed was suffocated and murdered by her parents, in front of her siblings, after she refused an arranged marriage. Her death is referenced…

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