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Topic: Leo Burnett

Miller High Life Celebrates the Least Interesting Man in the World 'I Am Rich' ads go for everyman appeal

Miller High Life would like you to meet Rich, the least interesting man in the world. The champagne of beers, absent on national TV since 2012, is returning to the airwaves…

April 15, 2014, 9:41 AM EDT

Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt 200K entries in first minute

Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged the first ad…

February 6, 2014, 4:01 PM EST

Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in Savings to a Viewer John Krasinski's first on-camera spot

Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super…

February 2, 2014, 4:36 PM EST

Silverado's Super Bowl Ad Is a Livestock Love Connection 'Romance' follows a bachelor bull

Sure, most Super Bowl ads feel like they're just a bunch of bull, but that's the literal and likable truth of Chevrolet's game day ad for the Silverado. "Romance" puts a…

January 30, 2014, 12:32 PM EST

Hello, English Ladies. Isaiah Mustafa Returns for Old Spice in the U.K. Hunt for 'the great British gentleman'

If you've been unable to sleep since the Old Spice guy faded from the spotlight, or suffered from nightmares that he was permanently relegated to playing a lesser version of…

December 11, 2013, 11:06 AM EST

Special K Tries to Stop Women Who 'Fat Talk' by Confronting Them With It Empowering or just odd?

Special K believes positivity is key to weight management success. So, it's taking aim at its opposite—"fat talk," or the negative things some women say about their bodies and others.…

December 11, 2013, 9:31 AM EST

'Skip' Button Shows How Easily Job Interviewers Can Ignore Ex-Cons Would you hear him out?

If job interviews had a skip button, would anyone be willing to hear out an ex-con? That's the question Leo Burnett and a U.K. nonprofit try to make you answer…

October 24, 2013, 11:14 AM EDT

Why the Ad Agency in the New Robin Williams Sitcom Looks a Lot Like Leo Burnett Some familiar Crazy Ones

If CBS' The Crazy Ones seems like a day at Leo Burnett in Chicago, there's a good reason for that. The agency's executive creative director, John Montgomery, works as a…

July 30, 2013, 9:44 AM EDT

Leo Burnett Honors Chicago Blackhawks With McDonald's Hockey-Stick Fries Hometown support at a bus shelter

Would you like an NHL championship with that? Leo Burnett in Chicago found an appetizing way to support the Blackhawks during their Stanley Cup run this summer, creating a special…

June 27, 2013, 9:20 AM EDT

Most Brutal Prankvertising Stunt Yet Might Kill You Before It Can Save You Leo Burnett ambushes you in the loo

We've written here and there about prankvertising and the joy marketers seem to derive from scaring the crap out of people in public places. This video eclipses them all, though,…

June 6, 2013, 2:22 PM EDT

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