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Topic: Leo Burnett

Allstate's Mayhem Re-enacts a Homeowner's Real-Life DIY Disaster for the First Time

And he isn't great with trees

Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really,…

Sorry, Britain, but This Lovely Christmas Ad From Spain Is the One to Watch This Year

Leo Burnett's short lottery film

Britain was the country that turned Christmas into an advertising showcase. But this year, a Spanish ad from Leo Burnett Madrid might just beat anything the U.K. turns out. The holiday…

How Slurpee Made Real 3-D Cups From the Soundwaves of Its Radio Ads

Burnett makes marketing you can drink from

If you could drink a Slurpee out of anything, would you choose a plastic cup modeled from the soundwaves of a radio ad? To celebrate Australia's Bring Your Own Cup Day—a…

Jaded About Advertising? Watch This Video and Feel as Inspired as a Clueless Intern Again

Burnett's ode to innocence

It's easy to get disillusioned with advertising after, say, your first few months on the job. But what's not to like, really? You get free food, and free drinks, and…

Keep an Eye Out for the Painful Twist in UnitedHealthcare's Sweet Ad About Young Love

Lab partners and soul mates

Leo Burnett and UnitedHealthcare had a big hit last spring with a commercial called "Our Song," in which a couple at home started passionately dancing—with disastrous results—when "(I've Had) The…

Leo Burnett Invents Temporary Tattoos that Scan Like QR Codes

Ink with a digital touch for Thai tourism

At international tourism expos, competition to attract attention from foreign tourists is high—and most vendors still rely on flyers to get the message across. So, the Tourism Authority of Thailand came…

Can McDonald's Turn an Awkward Blind Date Into Something That's Actually Fun?

Burnett tries fast-food rom com

McDonald's won't just sate your hunger and comfort you when you're down. It will actually save your aborted love life. Or so claims a new U.K. ad from Leo Burnett London.…

This Clever Billboard From Fiat Actually Helps Drivers Parallel Park

Distance sensor guides digitized helpers

How easy would it be to parallel park if you always had a friend to help you—even when you were driving alone? A new Fiat billboard created by Leo Burnett Germany…

Max Greenfield Helps the Hipster Hamburglar Push McDonald's Sirloin Burgers

New Girl star's daily lovin' updates

The Hamburglar got the Internet's attention last week—the jury is still out on whether he's hot or creepy—but he won't be pitching the Sirloin Burger on TV, at least not this…

Hallmark's Mother's Day Ads Are Shockingly Edgy. Just Kidding, They're Really, Really Sappy

Ready for more love and gratitude for moms?

Adland's trend toward weepy gratitude continues, just in time for Mother's Day, as Hallmark rolls out a series of videos from Leo Burnett in which people express love and appreciation…

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