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Topic: Lendingtree

LendingTree Hires Grey San Francisco to Expand the Brand's Message

Leaves Merkley after review

LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with…

Ad of the Day: LendingTree

Merkley's furry green puppet calls 'BS' on big-bank loans and mortgages

To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit…

LendingTree Selects Creative Agency

New shop's first work is expected in March

Five months after hiring a media agency, LendingTree has found a new lead creative shop. Merkley + Partners won the pitch for LendingTree’s creative account and will break its first campaign…

LendingTree Creative Decision Nears

3 shops made final presentations last week

LendingTree is expected to hire a new lead creative agency in the next week or so, following final pitches last week. Three shops are competing for the business, according to a…

LendingTree Is Back in Review

Creative search is second in less than a year

LendingTree is at it again. Less than a year after a protracted search for a new lead agency, the online player is reviewing its creative business once more. Company executives will…

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