The Lego Movie | Adweek The Lego Movie | Adweek
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Topic: The Lego Movie

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It’s Getting Harder to Separate Advertising From Entertainment And that’s exactly how marketers would have it

The world of branded content has changed. Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the…

March 17, 2014, 6:17 AM EDT

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