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Topic: laura desmond

12 Conversations About the Past, Present and Future of Advertising We sit down with industry leaders in Cannes

Each year, the Cannes Lions International Festival of Creativity makes more room for a cast of characters beyond creatives—and for more commerce. Here, we present snapshots from Adweek’s conversations last week…

June 23, 2013, 10:35 PM EDT

How Starcom's Twitter Deal Was Born Tide, and Laura Desmond's breakfast with Dick Costolo

CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies…

June 18, 2013, 3:01 AM EDT

Six Cannes Questions 2011: Laura Desmond The Starcom MediaVest Group CEO says Cannes is evolving into a whole new festival

June 22, 2011, 7:49 PM EDT

Six Cannes Questions 2011: Laura Desmond The Starcom MediaVest Group CEO says Cannes is evolving into a whole new festival

June 22, 2011, 5:54 PM EDT

Laura Desmond Wants Her Industry to Deep-Six Its Market Mix Starcom MediaVest Group CEO crusades against an antiquated idea

     Market mix modeling, the industry standard for gauging ad performance, is on its death bed. Laura Desmond wants to be the one to pull the plug.      Fortunately…

June 6, 2011, 9:24 AM EDT

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