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Topic: Landor Associates

Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines

JWT and others are already in the publishing game

In late September, J. Walter Thompson's innovation think tank, JWT Intelligence, took some of its proprietary data on the habits of millennial and Gen Z women and decided that rather…

How Budweiser Ditched Its Old Look and Crafted a New Visual Identity

A 140-year-old brand's makeover

What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity—packaging, logo, typography and more—recently got a…

Here's Why the NFL May Be Closer Than Ever to Returning to Los Angeles

Could hold vote next month

After more than two decades away, the National Football League appears closer than it's ever been to returning to Los Angeles. Coming off its annual NFL owners meeting this week in…

Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics

And what it could teach brands like Gap about tech and service

When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to…

Is Walmart Trying to Brand Itself as Socially Conscious?

The value-focused chain seems to embrace corporate responsibilty

Walmart has long been a vilified brand, possibly one of the most-hated in America. But in the last year the retail chain has made several significant moves that may change its…

Mini Is the New Supersized

Why brands like Starbucks, Coca-Cola and Sonic are shrinking their food

Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in…

Landor Finds a North American Leader at TBWA

Stuart Sproule led TBWA's Digital Arts Network

Landor Associates has hired Stuart Sproule as president of North America, a new position, and managing director of its New York office. Sproule will start Monday and will report to CEO…

Samsung Tops List of Breakaway Brands

Everyday brands like Chex and Puffs dominate, study shows

Global brand strategy and design firm Landor Associates released its annual "Breakaway Brands" study measuring improvement in brand strength, with Samsung earning top honors as the only tech company on…

Fitch's CEO Takes Top Job at Landor Associates

Incoming boss Lois Jacobs starts next month

Landor Associates has found a new global CEO within the WPP Group family. The branding consultancy today named Lois Jacobs to the role, effective next month. For the past four years,…

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