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Topic: Landor Associates

Is Walmart Trying to Brand Itself as Socially Conscious?

The value-focused chain seems to embrace corporate responsibilty

Walmart has long been a vilified brand, possibly one of the most-hated in America. But in the last year the retail chain has made several significant moves that may change its…

Mini Is the New Supersized

Why brands like Starbucks, Coca-Cola and Sonic are shrinking their food

Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in…

Landor Finds a North American Leader at TBWA

Stuart Sproule led TBWA's Digital Arts Network

Landor Associates has hired Stuart Sproule as president of North America, a new position, and managing director of its New York office. Sproule will start Monday and will report to CEO…

Samsung Tops List of Breakaway Brands

Everyday brands like Chex and Puffs dominate, study shows

Global brand strategy and design firm Landor Associates released its annual "Breakaway Brands" study measuring improvement in brand strength, with Samsung earning top honors as the only tech company on…

Fitch's CEO Takes Top Job at Landor Associates

Incoming boss Lois Jacobs starts next month

Landor Associates has found a new global CEO within the WPP Group family. The branding consultancy today named Lois Jacobs to the role, effective next month. For the past four years,…

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