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Topic: Land Rover

Land Rover's Personalized Ads System Pulls From 700 Videos Garners a 53 percent purchase intent lift for automaker

Land Rover's website has been serving personalized 30-second video ads to viewers based on their past clicks, resulting in a 50 percent lift in brand awareness while garnering 53 percent…

December 11, 2013, 10:45 AM EST

Time Inc. Has Signed Its First Client for Watercooler Live Big push into native

Time Inc. has signed its first client for Watercooler Live, its new native ad product that pours advertiser content, social commentary and Time Inc. editorial content into microsites and ad…

December 1, 2013, 9:58 PM EST

Land Rover Unveils Huge TV And Digital Push Vehicle's print ads are interactive

Land Rover is launching a considerable integrated campaign this week for its 2014 Range Rover Sport that entails inspiration-minded TV spots, an interactive game called "Race the Sun" and iAds,…

September 4, 2013, 12:37 AM EDT

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

Land Rover’s Evolution From Safari Wagon to Luxury SUV Once ugly in England, now admired in America

Not long after the end of WWII, a farmer named Maurice Wilks was using a battered jeep to do some work on his farm on the Welsh island of Anglesey.…

May 29, 2013, 11:34 PM EDT

Ad of the Day: Land Rover Noam Murro returns to a specialty: the evocative car ad with no car at all

The star of most car commercials, for obvious reasons, is the car. Even when a famous athlete, handsome actor or Sports Illustrated swimsuit model appears in the picture, their job…

April 25, 2013, 4:07 PM EDT

Sharethrough Launches Own Take on Sponsored Stories Lets advertisers run branded content as in-feed ads

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is…

February 25, 2013, 9:01 AM EST

Land Rover Imagines an Earth Made Entirely of Land Rovers Italy and Florida don't survive the transition

Here's something you don't see every day: A print ad that imagines what the world map would look like if every land mass and topographical feature were shaped like the…

February 5, 2013, 8:04 AM EST

Land Rover's Survival Guide: You Can Eat It in Case of Emergency Glove-box books get even more useful

Automakers are getting ever more inventive with the literature they package with new vehicles. In the U.K., we saw the guide to Britain's tiny roads that came free with Volkswagen's…

May 17, 2012, 12:43 PM EDT

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