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Topic: Lady Gaga

Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances Marketing chief Steve Mormoris on selling seduction

When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that…

October 6, 2014, 8:19 AM EDT

IfOnly Sells 2,000 Experiences in Its First Year Online store pitches dreams instead of products

While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco…

July 7, 2014, 5:05 PM EDT

How Selling Out Can Help or Hurt Your Band 12 case studies of cashing in, blowing up and facing the music

Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able…

April 9, 2014, 10:31 AM EDT

Lady Gaga Creates Life-Size Doll That Sings When You Press Your Face to Its Chest Japanese promotion ... or secret clone army?

Mother Monster has created her own monster clones. That's right, Lady Gaga has created a line of life-size real dolls of herself, hand crafted in Japan, experts in all creepy,…

December 3, 2013, 7:59 AM EST

Lady Gaga Criticizes Own Glamour Cover 'I do not look like this when I wake up in the morning'

When it comes to overzealous airbrushing on magazine covers, there's no shortage of media outlets ready to call out the perpetrators. But rarely do complaints come from cover stars themselves—and…

November 12, 2013, 7:25 PM EST

YouTube to Host Music Awards Show in November Lady Gaga, Eminem, Arcade Fire expected to perform

YouTube already serves as a popular destination for music fans. Just witness the recent impact of Miley Cyrus' nearly nude video. Now the Google-owned platform has plans to host its first…

October 1, 2013, 12:00 AM EDT

MTV, Twitter Look for Next Beyonce Baby Bump Network, social net partner to deliver real-time data on key moments during VMAs

MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture. Now with its live awards shows, including next week's…

August 28, 2012, 10:22 AM EDT

Top 10 Commercials of the Week: Aug. 10-17 These spots charmed, thrilled and made you think

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of…

August 17, 2012, 12:50 PM EDT

Ad of the Day: Lady Gaga Fame The pop star's new perfume spot smells like chaos

One of the nice things about perfume ads is that, since you can't smell online video (yet), nobody will mind if you decide that a given scent tickles the nostrils…

August 15, 2012, 1:16 PM EDT

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