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Topic: Lady Gaga

24 Hours in Advertising: Thursday, May 21, 2015

Pizza Hut pokes fun at selfie sticks, and Spotify introduces video

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Spotify is now in the video business  Spotify announced it will soon offer…

Can Lady Gaga's Keyboardist Make His Donut-Shaped Keyboard Into a Brand?

At 1,000 pounds, it's got 292 keys and a $45,000 price tag

Brockett Parsons was a man at the peak of his career—but something was holding him back. It was 2011 and Parsons, as the keyboardist for Lady Gaga's touring band, had played…

Nicola Formichetti Has Come a Long Way From Lady Gaga's 'Meat Dress'

Diesel creative director on how to grab attention and reboot a global brand

You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work. The 37-year-old Japanese-Italian designer got his start as…

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

Lady Gaga Won the Oscars on Twitter

Sound of Music performance was the most tweeted moment

Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter, the singer's performance was…

Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances

Marketing chief Steve Mormoris on selling seduction

When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that…

IfOnly Sells 2,000 Experiences in Its First Year

Online store pitches dreams instead of products

While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco…

How Selling Out Can Help or Hurt Your Band

12 case studies of cashing in, blowing up and facing the music

Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able…

Lady Gaga Creates Life-Size Doll That Sings When You Press Your Face to Its Chest

Japanese promotion ... or secret clone army?

Mother Monster has created her own monster clones. That's right, Lady Gaga has created a line of life-size real dolls of herself, hand crafted in Japan, experts in all creepy,…

Lady Gaga Criticizes Own Glamour Cover

'I do not look like this when I wake up in the morning'

When it comes to overzealous airbrushing on magazine covers, there's no shortage of media outlets ready to call out the perpetrators. But rarely do complaints come from cover stars themselves—and…

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