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Topic: Lady Gaga

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

Lady Gaga Won the Oscars on Twitter

Sound of Music performance was the most tweeted moment

Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter, the singer's performance was…

Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances

Marketing chief Steve Mormoris on selling seduction

When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that…

IfOnly Sells 2,000 Experiences in Its First Year

Online store pitches dreams instead of products

While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco…

How Selling Out Can Help or Hurt Your Band

12 case studies of cashing in, blowing up and facing the music

Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able…

Lady Gaga Creates Life-Size Doll That Sings When You Press Your Face to Its Chest

Japanese promotion ... or secret clone army?

Mother Monster has created her own monster clones. That's right, Lady Gaga has created a line of life-size real dolls of herself, hand crafted in Japan, experts in all creepy,…

Lady Gaga Criticizes Own Glamour Cover

'I do not look like this when I wake up in the morning'

When it comes to overzealous airbrushing on magazine covers, there's no shortage of media outlets ready to call out the perpetrators. But rarely do complaints come from cover stars themselves—and…

YouTube to Host Music Awards Show in November

Lady Gaga, Eminem, Arcade Fire expected to perform

YouTube already serves as a popular destination for music fans. Just witness the recent impact of Miley Cyrus' nearly nude video. Now the Google-owned platform has plans to host its first…

MTV, Twitter Look for Next Beyonce Baby Bump

Network, social net partner to deliver real-time data on key moments during VMAs

MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture. Now with its live awards shows, including next week's…

Top 10 Commercials of the Week: Aug. 10-17

These spots charmed, thrilled and made you think

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of…

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