Topic: Lady Gaga

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

Adweek reveals this year's award winners

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group…

PSAs Are Speaking More Openly About Sexual Violence and Consent Than Ever

With everything from celebrities to dancing genitals

Five years ago, a PSA addressing sexual assault showed a girl's legs on the bathroom floor, her underwear down to her ankles. The tagline: "She didn't want to do it,…

These Are the Oscar Ads and Moments Viewers Paid Attention to the Most

At home, people loved Leo's win and Kohl's ads

It may not have won Best Original Song, but Lady Gaga's show-stopping performance of "Til It Happens to You" from The Hunting Ground documentary was the top moment during a…

Ad of the Day: Lady Gaga, Tony Bennett Star in Barnes & Noble's Charming Holiday Ad

Baby, it's cold outside

Tony Bennett and Lady Gaga make goo-goo eyes at each other and croon "Baby, It's Cold Outside" in this amiable holiday spot for Barnes & Noble. "Tony and Gaga are a…

24 Hours in Advertising: Thursday, May 21, 2015

Pizza Hut pokes fun at selfie sticks, and Spotify introduces video

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Spotify is now in the video business  Spotify announced it will soon offer…

Can Lady Gaga's Keyboardist Make His Donut-Shaped Keyboard Into a Brand?

At 1,000 pounds, it's got 292 keys and a $45,000 price tag

Brockett Parsons was a man at the peak of his career—but something was holding him back. It was 2011 and Parsons, as the keyboardist for Lady Gaga's touring band, had played…

Nicola Formichetti Has Come a Long Way From Lady Gaga's 'Meat Dress'

Diesel creative director on how to grab attention and reboot a global brand

You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work. The 37-year-old Japanese-Italian designer got his start as…

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

Lady Gaga Won the Oscars on Twitter

Sound of Music performance was the most tweeted moment

Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter, the singer's performance was…

Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances

Marketing chief Steve Mormoris on selling seduction

When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that…