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Topic: Kraft Foods

The Brands Awaken: Disney's Co-Branding Push for New Star Wars Film Is Unprecedented

General Mills, Kraft, Verizon and more

Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a…

Kraft Heinz Calls a Review of All Creative Assignments

Recently merged food giant looks to cut costs

When Kraft and Heinz united a few months ago, industry watchers expected an agency shakeout. The first shoe dropped in August, when the newly combined global foods giant consolidated media chores…

Infographic: How Millennial Moms Shop to Fill Their Kids' Lunch Boxes

Some survey results may surprise you

Kraft Mozzarella String cheese, Planters Honey Roasted Peanuts and SkinnyPop Popcorn in your lunchbox? Makes going back to school sound delightfully sweet (and salty)! Those three items topped the list of food…

Dentyne Joins the Food Truck Craze With Its 'Follow Food Truck'

Gum-mobile tours U.S. food festivals, freshening breath

With Americans falling in love with food trucks, it was inevitable that marketers would hit the road to target the consequences of all that indulgence. This summer, Dentyne is building upon…

Agency Cuts and Consolidation Are Likely to Follow Kraft Heinz Merger

But layoffs and plant closings could come first

The bad news for agencies involved in today's announced merger of Kraft and Heinz is that the combined company will be run by a group known for fiercely cutting costs.…

Kraft Foods and Heinz Will Merge to Create a $28 Billion Grocery Powerhouse

Will become world's fifth-largest food and beverage company

The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player. Kraft Foods and Heinz announced today they will merge…

Presented by SMG/MediaLink
Why CES Matters: Understanding Technology's Influence on Today's Marketer

SMG, MediaLink and brand executives outline the mission to get the most out of CES

Bartle Bogle Hegarty Adds New Chief Global Growth Officer

Michael Densmore joins from McKinney next week

Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney.   Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer…

AOL Launches New Premium Ad Formats

Big display units are the latest products of Project Devil initiative

These aren't your grandparents' display ads. AOL is getting ahead of the Advertising Week bustle by introducing four new premium ad formats today. The new products include a wallpaper/takeover unit that…

InMobi Hires Former Digitas Star

Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she…

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