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Topic: Kraft Foods

Bartle Bogle Hegarty Adds New Chief Global Growth Officer Michael Densmore joins from McKinney next week

Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney.   Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer…

May 21, 2014, 2:30 PM EDT

AOL Launches New Premium Ad Formats Big display units are the latest products of Project Devil initiative

These aren't your grandparents' display ads. AOL is getting ahead of the Advertising Week bustle by introducing four new premium ad formats today. The new products include a wallpaper/takeover unit that…

September 19, 2013, 6:00 AM EDT

InMobi Hires Former Digitas Star Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she…

August 23, 2013, 12:01 AM EDT

JCPenney Turns to Kraft's Debra Berman for Marketing Struggling retailer looks to branding vet for comeback

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback. At Penney, Berman is svp of marketing.  Her…

August 5, 2013, 5:48 PM EDT

Ad of the Day: Grey Poupon The Kraft brand serves up the best gay-pride ad of a historic week

Of all the branded efforts around gay pride in this historic week, this one from Grey Poupon and agency Crispin Porter + Bogusky is perhaps the best. A clever take on…

June 27, 2013, 1:44 PM EDT

The Philly Cream Cheese Agency Shift Took a While Roberts + Langer DDB had pursued the brand since the fall

Kraft Foods’ shift of creative responsibilities for Philadelphia Cream Cheese came after months of meetings between Kraft executives and new agency Roberts + Langer DDB, according to sources. The meetings began…

June 13, 2013, 1:23 PM EDT

Gevalia Aims for a Buzzy Social Partying Weekend Swedish coffee brand looks for more American market share

It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…

May 17, 2013, 1:22 PM EDT

Did Kraft Swipe Sauza Tequila's Schtick and Its Spokesman? Zesty salad guy is also Sauza's new lifeguard

Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched…

April 4, 2013, 8:23 AM EDT

Shirtless Hunk Heats Up the Kitchen in Kraft's Ads for Zesty Italian Dressing You'll have what he's having

Can salad dressing be sexy? Well, Kraft will settle for zesty. A new campaign for Kraft Zesty Italian dressing from the Playa del Rey, Calif., office of Being features a…

April 1, 2013, 10:16 AM EDT

Ad of the Day: Velveeta He's just not that into you, but he's really into your golden cheese sauce

In a classic print campaign for the Citibank AAdvantage credit card nearly 20 years ago, Kirshenbaum Bond & Partners raised the question of what motivates men to buy presents for…

February 25, 2013, 10:24 AM EST

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