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Topic: Kohl's

In Big Retail Push, Under Armour Will Move Into NYC's Iconic FAO Schwarz Location

Brand also signs deal to sell its products in Kohl's stores

After years of playing the activewear underdog, Under Armour is ready for a greater share of the spotlight. This morning, the brand—which has earned attention in recent years for visually striking…

5 Trends That Are Radically Reshaping Shopper Marketing

Brands take retail real-time with VR, beacons and other tactics

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard…

Kohl's Sent a Star Wars Treasure Trove to the Woman Behind the Megaviral Chewbacca Video

With 101 million views, it's Facebook Live's top clip ever

These days, the only thing rarer than seeing something truly delightful go viral is seeing a brand respond in a way that's equally charming. But Kohl's showed it was up for…

Kohl's Had an Oscar Night to Remember With Its Funny Lip-Dub Acceptance Speech Ads

See all four Anomaly spots

A few days ago, Anomaly debuted the first spot in its Kohl's Oscars campaign, which took a snippet of Cuba Gooding Jr.'s 1997 acceptance speech for Best Supporting Actor ... and…

Kohl's Will Livestream on Periscope During Oscars' Red Carpet and Commercial Breaks

Retailer goes big on social

Kohl's is kicking off its Oscars exclusive sponsorship on social media today with the hashtag #AllTheGoodStuff. At the heart of the effort is the retailer's partnership with comedian Vanessa Bayer and Mindy…

The Brands Awaken: Disney's Co-Branding Push for New Star Wars Film Is Unprecedented

General Mills, Kraft, Verizon and more

Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a…

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

Automation and targeting find fans at all budget levels

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. And while major brands have used big data for a…

Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads

Buyers place their bets on Fallon and Colbert

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's…

How Lauren Conrad Went From MTV Reality Princess to Social Style Queen

The lifestyle guru proves that nice girls finish first

"I'm a little nervous. I'm a lot nervous!" It's nearly 7 p.m. last Wednesday, and Lauren Conrad does indeed seem a bit anxious as she has her signature winged eyeliner touched…

Triptent Wants to Be a One-Stop Content Marketing Shop for Brands

Fashion and beauty players get on board

Specs Who (L. to r.) CEO Joe Masi; executive producer Alana Hearn; partner, managing director Colleen Kelly; ecd John Paul Tran What Content marketing agency Where New York Triptent knows a thing or…

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