Kohl's | Adweek Kohl's | Adweek
Advertisement

Topic: Kohl's

Dick Clark Productions Is Dramatically Increasing Its Output A chat with Allen Shapiro and Mike Mahan

This year, dick clark productions will present some 100 televised musical performances, most of them live and in prime time. Roughly double 2013’s count, that tally includes regulars such as…

April 6, 2014, 8:37 PM EDT

Kohl's Christmas Ad Warms Hearts With a Tender Twist For some, decorating is a gift

Man, this holiday season is all about forcing me to confront my unfair assumptions. Kohl's delivers with an ad that starts out with a photogenic couple decking out an apartment…

November 18, 2013, 7:56 AM EST

The Top Ads of Summer 2013 [Video] A roundup of the hottest spots this season

Like saplings turning to face the sun for sustenance, so at this time of year do marketers and advertisers—especially when there are no big sporting events such as 2012's Olympics…

July 29, 2013, 2:48 PM EDT

JCPenney Returns to Sales Strategy Online, but Struggles Persist Retail giant now pitching three deals a day, per researcher

One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent…

May 8, 2013, 11:11 AM EDT

Kohl's Hires Zenith for Media Selection follows three-month review

Kohl's has confirmed its hiring of Zenith for media planning and buying. In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy…

March 15, 2013, 5:16 PM EDT

WhaleShark Media Rebrands and Buys a Shop Online couponer becomes RetailMeNot

If deals players like Groupon and LivingSocial falter, you can bet your bottom dollar that online couponers—which have been around since the Internet's genesis—will still be present. One of the survivors…

March 12, 2013, 6:12 PM EDT

Perspective: Shaken, Not Stirred Every normal, red-blooded dude wants to be like James Bond, and smell like him

When Skyfall opened in theaters in November last year, it became the 23rd film in the James Bond series, which began with 1963’s Dr. No. Judging from the box-office take…

January 24, 2013, 7:30 AM EST

Black Friday Drives RTB Up the Funnel Display ad demand, prices jump over holiday weekend

It’s not surprising that demand for display ad inventory would spike ahead of and on two of the biggest shopping days of the year, Black Friday and Cyber Monday. But…

November 29, 2012, 8:03 PM EST

Kohl's Confirms Media Agency Review Universal McCann is incumbent

As if the holiday season isn’t hectic enough for the marketing department at Kohl’s, the company confirmed it has launched a review of its media account. Universal McCann is the…

November 28, 2012, 8:13 PM EST

Kohl's Repurposes Rebecca Black's 'Friday' for Black Friday Ad Season's worst spot so far?

We've already seen an early contender for best commercial of the 2011 holiday season. Here's one for the worst column—a Kohl's spot by McCann Erickson about Black Friday, sung to…

November 21, 2011, 12:44 PM EST

Advertisement