Topic: Kobe Bryant

Time Inc. Will Launch a Streaming Service With People and Entertainment Weekly

Plus, Sports Illustrated strikes a deal with Kobe Bryant

Undaunted by the massive proliferation of streaming services, Time Inc. is going over-the-top with a new service of its own. During its NewFronts presentation today at New York's Gotham Hall, the…

Kobe Bryant Is a Maestro to the End in Nike's Quirky Musical Sendoff 'The Conductor'

W+K spot balances comedy and respect

Advertisers have been saying goodbye to Kobe Byrant, who plays his final NBA game on Wednesday night, with either comedy or drama. But Nike, which has always prided itself at balancing…

Nike Stars Line Up to Send Their Love (and a Bit of Hate) to Kobe Bryant on His Last Day

But fans get the final word in digital

Love and hate is Nike's big theme around the retirement of Kobe Bryant, who will play his 1,346th and final NBA game on Wednesday night. We saw this last week…

Ad of the Day: Kobe Byrant Spars With Michael B. Jordan in Hilarious Ad for Apple TV

Retiring NBA star hits the fadeaway with comic precision

As Kobe Bryant prepares to play his final NBA game this Wednesday, the tributes to the legendary Los Angeles Laker keep pouring in, including from brands. And while some of…

Nike Just Made This Remarkable Farewell Ad to Kobe Bryant in China, Where He's Revered

The retiring star even helped with the script

Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over the…

Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe's Moves

Visual display fueled brand's search for Chinese talent

Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the…

Kobe Bryant Handcrafts Pianos and Sneakers in Ad That Makes Lionel Richie Cry

Nike and Foot Locker's latest

Kobe Bryant doesn't just play pianos. He makes them. Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," from…

Tech Brands Dominate Last Days of 2013 on YouTube

Year-in-review from Google, LeBron Samsung spot nab big numbers

The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views. That…

Kobe-Messi Selfie Battle Explodes on YouTube

Turkish Airways scores viral surprise

Kobe Bryant made his long-awaited return to the court on Sunday, following a season-ending Achilles injury last season. And prior to that, the NBA legend made a triumphant return to…

Adweek's Top 5 Commercials of the Week: Dec. 1-6

Holiday humor, the human body and a selfie shootout. Vote for your favorite spot

Along with two picks from the steady stream of holiday fare, this week's top commercials embrace the imperfect human body and perfect the art of the selfie. From uplifting to chuckle-inducing,…