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Topic: Kinect

Microsoft Explains How Tech Will Reshape Home Entertainment Top Xbox exec Yusuf Mehdi says it's all about sensors, connectivity

To Microsoft's Yusuf Mehdi, the best way to understand technology is to play with it. "Be a consumer of the technology. Be out there first and use it, live it," Mehdi…

October 5, 2013, 3:11 PM EDT

Brands Are Eager to Partner With Cirque du Soleil It's a balancing act

Some would argue that advertising has always been essentially a three-ring circus. And now Cirque du Soleil, home to lavish spectacles that are today’s version of the traveling big top,…

June 9, 2013, 11:20 PM EDT

Ad of the Day: Kinect Microsoft keeps it moving in 'The Kinect Effect'

It’s been a year since Microsoft launched Kinect for Xbox 360, a retail phenomenon that set a Guinness World Record for the fastest-selling consumer device ever. Eight million units flew…

November 3, 2011, 2:59 PM EDT

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