Topic: Kinect

Microsoft Explains How Tech Will Reshape Home Entertainment

Top Xbox exec Yusuf Mehdi says it's all about sensors, connectivity

To Microsoft's Yusuf Mehdi, the best way to understand technology is to play with it. "Be a consumer of the technology. Be out there first and use it, live it," Mehdi…

Brands Are Eager to Partner With Cirque du Soleil

It's a balancing act

Some would argue that advertising has always been essentially a three-ring circus. And now Cirque du Soleil, home to lavish spectacles that are today’s version of the traveling big top,…

Ad of the Day: Kinect

Microsoft keeps it moving in 'The Kinect Effect'

It’s been a year since Microsoft launched Kinect for Xbox 360, a retail phenomenon that set a Guinness World Record for the fastest-selling consumer device ever. Eight million units flew…