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Topic: Kin Community

Type
Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino To reach young women, Wilton moves from classroom to Web

The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers to reach…

February 27, 2015, 3:29 PM EST

Kin Community's Rosanna Pansino
YouTube Network for Women Raises $12 Million Kin Community eyes Canada for expansion

The YouTube women's network Kin Community has raised $12 million through a Series C funding round, and it will use the cash to hire more talent, add sales staff and…

September 18, 2014, 4:34 PM EDT

OMD's Final Front Brings Together Brands and New Original Content Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

September 16, 2013, 2:32 PM EDT

When YouTube Cuts You Off: Get Ellen Deca takes Women's Channel Kin and turns it into video ad network

What do you do when YouTube funds your channel and then cuts you off? You could A) quit, B) try and go it alone or C) get together with other YouTube…

April 24, 2013, 6:22 AM EDT

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