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Hyundai Feeling Sheepish About Super Bowl

Hyundai and agency Innocean will be running two spots in Super Bowl XLV for the redesigned 2012 Elantra. And they'll be trying to pull the wool over your eyes. The…

January 21, 2011, 3:25 PM EST

Mercedes holds Twitter race for Super Bowl

Mercedes-Benz, which is advertising on the Super Bowl this year, is hoping to drive engagement with something called the "Tweet Race to the Big Game." Beginning four days before the…

January 20, 2011, 3:21 PM EST

Toyota asks for help deciding plural of Prius

Toyota is trying to make Prius into a family of vehicles, not just the top-selling hybrid. At the North American International Auto Show this week, the Japanese automaker unveiled two…

January 13, 2011, 2:37 PM EST

Pomplamoose driving a Hyundai to stardom

If you ever wondered how big your career could get with that Hammond organ you got as a kid, consider the budding success of Pomplamoose. Hyundai tapped the YouTube-born indie-rock…

January 3, 2011, 3:13 PM EST

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