Topic: Kate Upton

3 Ad Campaigns That Got So Big, They Annoyed the Hell Out of Consumers

Lessons from multi-channel marketing run amok

When it comes to building awareness, how much is too much? Multi-channel campaigns harnessing the power of digital space, air time and even real time have proven successful. But when…

Why So Many People Are Suddenly Wearing $600 Canada Goose Coats

Thank Sundance, Kate Upton and penguins

Supermodel Kate Upton is already known for her enormous … accomplishments, but her most impressive by far took place in December 2012. Wearing little more than boots and a bikini…

Game of War: Fire Age Launches First Global Campaign, Starring Kate Upton

First of three spots premieres tonight

Game of War: Fire Age, one of the top-grossing mobile games in the world, has tapped supermodel Kate Upton for its first global marketing campaign that uses traditional media. The…

Apple Tightens iCloud Security After Naked Celebrity Photo Leak

Promises to be more alert for suspicious activity

Apple is implementing more robust iCloud security protocols after a massive breach of celebrities’ accounts—and leak of private nude photos—revealed some weaknesses in the photo-storing service. CEO Tim Cook revealed the…

Apple Says Nude Celebrity Photo Leaks Were Targeted Hacks

Maintains that its cloud is secure

Apple's cloud is safe, the company has said in response to claims that a security flaw in its photo-storing software allowed hackers to grab naked images from celebrities' personal accounts. It…

Take 2: Real-Time Marketing at the Oscars

Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

Sports Illustrated Brings You Kate Upton in Zero Gravity

Photo shoot is out of this world

We all know the purpose of the Sports Illustrated Swimsuit Issue is to create spank-bankable material in a format convenient for reading on the toilet. But the baseness of its…

Kate Upton Adds Some Sex Appeal to Golf Digest

The model stars on December cover alongside Arnold Palmer

Golf isn’t exactly the sexiest of sports. And unlike certain other sports titles, Golf Digest isn’t known for attempting to spice up its guy-dominated subject with attractive female cover models.…

Adweek's Top 10 Commercials of the Week

Kate Upton, Lorde and a girl with even greater powers headline a good week for the ladies

Kate Upton and Snoop Dogg's New Hot Pockets Video Arrives Fully Baked

'You Got What I Eat' pits crust vs. meat

Two premium meats—Kate Upton and Snoop Dogg—team up for this wildly ludicrous new music video for Hot Pockets, which humorously remixes Biz Markie's 1989 hit single "Just a Friend (You…