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Topic: Kate Upton

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

Sports Illustrated Brings You Kate Upton in Zero Gravity Photo shoot is out of this world

We all know the purpose of the Sports Illustrated Swimsuit Issue is to create spank-bankable material in a format convenient for reading on the toilet. But the baseness of its…

February 19, 2014, 2:38 PM EST

Kate Upton Adds Some Sex Appeal to Golf Digest The model stars on December cover alongside Arnold Palmer

Golf isn’t exactly the sexiest of sports. And unlike certain other sports titles, Golf Digest isn’t known for attempting to spice up its guy-dominated subject with attractive female cover models.…

October 30, 2013, 12:01 AM EDT

Adweek's Top 10 Commercials of the Week Kate Upton, Lorde and a girl with even greater powers headline a good week for the ladies

October 11, 2013, 9:03 AM EDT

Kate Upton and Snoop Dogg's New Hot Pockets Video Arrives Fully Baked 'You Got What I Eat' pits crust vs. meat

Two premium meats—Kate Upton and Snoop Dogg—team up for this wildly ludicrous new music video for Hot Pockets, which humorously remixes Biz Markie's 1989 hit single "Just a Friend (You…

October 8, 2013, 1:37 PM EDT

Sports Illustrated Swimsuit Issue Leaked Incident is apparent first for the franchise

Sports Illustrated said it’s looking into how the coveted image of its annual Swimsuit Issue was leaked before it was to be revealed on Late Night With David Letterman Monday…

February 10, 2013, 10:14 PM EST

Mercedes Revs Up High-Octane Super Bowl Appearance Automaker could reap as much as $16 million in media exposure

With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…

January 30, 2013, 1:48 PM EST

A Devilish Willem Dafoe Joins Kate Upton, Usher in Mercedes Super Bowl Ad Extended version released online

Willem Dafoe, his eyes twinkling with evil and his fingernails filed to sharp points, plays the devil himself in Mercedes-Benz's 2013 Super Bowl ad, an extended version of which was…

January 30, 2013, 9:06 AM EST

Kate Upton Scrubs a Clean Path to Super Bowl for Mercedes-Benz Model washes CLA in one of two teasers

Kate Upton is everywhere and nowhere for Mercedes-Benz as it prepares to air its 60-second Super Bowl spot on Feb. 3. The automaker on Saturday released its official 40-second teaser for…

January 22, 2013, 1:30 PM EST

Kevin Durant Takes Kate Upton to Work in Skullcandy Ad Part of brand's repositioning campaign

One of the most valuable assets for companies marketing to younger consumers is their spokespeople. In particular, hip brands like the surf-skate-snow clothing company Quiksilver and headphone maker Skullcandy often…

May 2, 2012, 2:34 PM EDT

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