Topic: K-Y

Small Roberts + Langer Packs a Big Punch

How a one-office shop managed to get four J&J brands under its belt

Big agencies generally prevail when major marketers consolidate their brand assignments at fewer players, as was the case with Johnson & Johnson’s recent creative review, which chiefly benefitted the likes…

J&J's Global Creative Review Nears Finish

DDB, BBDO, JWT expected to gain business

Johnson & Johnson is close to concluding its global review of creative responsibilities for its over-the-counter brands and sources expect the bulk of the business to be consolidated at three…

K-Y Intense Campaign Features Its First Lesbian Couple

Hey, the stuff works on gay people, too!

This K-Y Intense ad from Mother in New York is getting pats on the back for featuring the campaign's first lesbian couple. And for not trivializing lesbian relationships or portraying…