Topic: K-Y
Type
Small Roberts + Langer Packs a Big Punch
How a one-office shop managed to get four J&J brands under its belt
Big agencies generally prevail when major marketers consolidate their brand assignments at fewer players, as was the case with Johnson & Johnson’s recent creative review, which chiefly benefitted the likes…
J&J's Global Creative Review Nears Finish
DDB, BBDO, JWT expected to gain business
Johnson & Johnson is close to concluding its global review of creative responsibilities for its over-the-counter brands and sources expect the bulk of the business to be consolidated at three…
K-Y Intense Campaign Features Its First Lesbian Couple
Hey, the stuff works on gay people, too!
This K-Y Intense ad from Mother in New York is getting pats on the back for featuring the campaign's first lesbian couple. And for not trivializing lesbian relationships or portraying…
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