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Why Johnson & Johnson Treasures BabyCenter's Data It's better than Facebook and Twitter stats for targeting moms

Johnson & Johnson has improved on its ability to target its advertising and develop brand strategies thanks to some internal initiatives (and an assist from an agency). Christina Hoff, Johnson & Johnson…

April 2, 2014, 2:49 PM EDT

Busy Day for JWT as Lynn Power Takes Leadership Role Ex-Arnold president joins amid Peter Sherman's exit

JWT, amid the exit of North American CEO Peter Sherman, is expanding its leadership team in New York. Lynn Power, former president of Arnold in New York, is joining the WPP…

March 31, 2014, 7:47 PM EDT

JWT North American Chief Sherman Jumps to Omnicom Becomes holding company evp

Peter Sherman is returning to Omnicom as an executive vice president after seven months at JWT. The longtime BBDO exec moved to the WPP agency as CEO of its New…

March 31, 2014, 8:23 AM EDT

'MiniAbe' Explores More of Illinois, and Couldn't Be More Whoa-ed JWT brings back the wee emancipator

If you were a miniature version of Abraham Lincoln, you'd be super excited about modern Illinois, according to the state's tourism campaign, which has brought back MiniAbe for another round…

March 26, 2014, 10:10 AM EDT

JWT Names New Head of Latin America Stefano Zunino succeeds Jimmy Evans, who shifts to Blue Hive in London

JWT has named a new head of Latin America and has added Brazil back into the mix. Ten years ago, the WPP Group shop separated Brazil from the region, given that…

March 25, 2014, 1:41 PM EDT

BBDO Wins Big Pitch for Wells Fargo Bank shifts its creative account after 18+ years with DDB

Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo…

March 12, 2014, 11:45 AM EDT

WPP Increases Stake in Russian Joint Venture Plans ultimate full ownership of WVI Group

WPP is boosting its stake in the WVI Group of companies, its joint venture partner for holding company brands in Russia, to 80 percent with the intent of full ownership.…

January 14, 2014, 9:49 AM EST

Survey Predicts a Bleak Future for Agencies Shops need to go digital or die

If you think the prospects for agencies are challenging right now, look ahead five years. Some 320 marketing and agency leaders did just that, painting a bleak portrait of 2019 in…

January 14, 2014, 12:49 AM EST

JWT's Peter Sherman Rises to Head of North America Agency names Claire Capeci to manage N.Y.

Peter Sherman has made a big impression in just four months as CEO of JWT's New York office—so much so that he has now been promoted. Sherman assumes the role of…

December 19, 2013, 3:08 PM EST

The 10 Most Sexist Ads of 2013 In an empowering year, this work was shamefully out of touch

In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and…

December 17, 2013, 7:46 AM EST

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