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Topic: Jwt

Costs Driving Creative Reviews Marketers say they’re increasingly focused on efficiencies but deny creativity is taking a hit, poll shows

As if there weren’t enough Orwellian examples of creative advertising reviews sans creative, along comes the global HSBC contest and a new poll that finds marketers increasingly are focusing on…

October 29, 2012, 12:00 AM EDT

Litter Genie's Cats Go Heavy Metal in Latest Crazy JWT Video Is that Axl Rose singing?

Breaking news, times two: Reclusive rocker Axl Rose has come out of hiding to promote his band's month-long gig at the Hard Rock Hotel and Casino in Vegas. And he's…

October 26, 2012, 11:25 AM EDT

Updated: HSBC Confirms Global Marketing Review Search comes 8 years after consolidation at WPP

HSBC, eight years after consolidating the bulk of its marketing business at JWT and other units of WPP Group, has launched a global review, the bank has confirmed. The review includes…

October 19, 2012, 1:07 PM EDT

Macy's Shifts Media Account to New Shop Retailer spent $770 million in media last year

Macy’s has found a new agency for media planning and buying in the U.S. The retailer, which last year spent about $770 million in media, has hired Carat after a review,…

October 15, 2012, 3:56 PM EDT

Top 10 Commercials of the Week: Oct. 5-12 Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…

October 12, 2012, 10:01 AM EDT

J&J's Global Creative Review Nears Finish DDB, BBDO, JWT expected to gain business

Johnson & Johnson is close to concluding its global review of creative responsibilities for its over-the-counter brands and sources expect the bulk of the business to be consolidated at three…

October 9, 2012, 7:04 PM EDT

Ad of the Day: Smirnoff Enjoy a 'nocturnal awakening' in this colorful, raucous and really quite outlandish spot from JWT

New York's hottest club is Nocturnal Awakening. Located in an abandoned warehouse, this club has everything: Tear gas. Glitter showers. Screeching owls. Ice-filled pianos. Watermelons being hurled at industrial-sized fans.…

October 5, 2012, 4:14 PM EDT

Cats Appear to Be on Serious Drugs in JWT's Litter Genie Ad Who's been mainlining the catnip?

If you always suspected that catnip was an herbal hallucinogen, capable of sending your cat on a feline magical mystery tour, you were right. At least, that's the interpretation in…

October 4, 2012, 2:47 PM EDT

Advertising Rises From Dead at 'Funeral' Event A manic Graf, somber choir deliver laughs

They came today to bury advertising but in the end, concluded that it’s actually alive and well. JWT’s memorial service for the business—an atypical event on opening day of Advertising Week—had…

October 1, 2012, 5:11 PM EDT

JWT Preps Mock Funeral for Advertising Shop trades panelists for eulogists during Advertising Week

It will either be a blast or a brilliant mistake, to quote Elvis Costello. But JWT, with its mock memorial service for advertising on Monday, will at least smash the…

September 27, 2012, 2:08 PM EDT

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