Topic: Jwt
Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as…
Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week. Sources identified the creative contenders as JWT, Havas Worldwide, VML…
McCann Erickson is out of HSBC’s global marketing services review, according to sources. McCann was among a handful of global agencies that emerged as creative contenders in the review, which encompasses…
HSBC executives this week are briefing creative contenders in the bank's global marketing services review. The bank, which spends an estimated $400 million in media globally each year, is reviewing all…
Big agencies generally prevail when major marketers consolidate their brand assignments at fewer players, as was the case with Johnson & Johnson’s recent creative review, which chiefly benefitted the likes…
This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing…
As if there weren’t enough Orwellian examples of creative advertising reviews sans creative, along comes the global HSBC contest and a new poll that finds marketers increasingly are focusing on…
HSBC, eight years after consolidating the bulk of its marketing business at JWT and other units of WPP Group, has launched a global review, the bank has confirmed. The review includes…
Macy’s has found a new agency for media planning and buying in the U.S. The retailer, which last year spent about $770 million in media, has hired Carat after a review,…
This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…
