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Topic: Jwt

Does Unlimited Vacation Time Sound Like a Dream? It’s Becoming Reality at Some Ad Agencies

Motivational tool blends life and work

Project: WorldWide staffers received a late holiday gift this year when they returned to work and were given unlimited paid vacation time. The independent employee-owned network of 12 agencies is…

With Tourism Win, Mcgarrybowen Takes on the Job of Selling America to the World

Brand USA spends up to $30 million a year

Mcgarrybowen's continuing global expansion got a vote of confidence as the agency edged out larger networks to become the creative agency for Brand USA, America's first national marketing organization. Spending by…

Ad of the Day: A Boy's Christmas Wish Comes True in This Lovely Coca-Cola Film

Building a bridge to Santa

Coca-Cola isn't producing a new Christmas commercial for the U.S. market this year (it's doing some festive packaging instead) but has produced an impressive cinematic short film in Brazil that…

A Translation Site's Clever Recipe Taste Test Shows How Wrong Google Translate Can Be

JWT project wins gold at Epica

BERLIN, Germany—When you have a free competitor as hugely popular as Google Translate, your only valid option is to make the most of it. That's exactly what translation service ElaN Languages…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

How This Creative Agency Plans to Take Digital to the Next Level

Just don’t call it content, says David&Goliath's Mike Geiger

Specs Current gig Managing partner, chief digital officer at David&Goliath Previous gig President and chief integration officer at JWT North America Twitter @tastytruth Age 48 Adweek: You're responsible for building the agency's digital practice. How are…

Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies

Young professionals get chance to learn and grow

Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as…

JWT's Matt Eastwood May Write Copy, But His Home Reveals a True Passion for Design

Agency's worldwide creative chief shows off his modern domain

Matt Eastwood has spent all his advertising career as a copywriter—but his first love was design, which he studied at university in his native Australia. Design has always been a profound…

Why JWT's Chairman Wants to Talk About Rhode Island Tourism

Bob Jeffrey lends a hand on small-budget assignment

So why is JWT's Bob Jeffrey calling Adweek about Rhode Island's tourism review? The account is a small one by big-agency standards—an annual budget of $5 million—and surely there are sexier…

How JWT Brazil and Dolby Captured the Iconic Sound of Coke Being Poured Over Ice

The refreshing crackle of pliers snapping a VHS

When it comes to creating the sensation of being inside a Coca-Cola while it's being poured over ice, sound is everything. That's why JWT Brazil partnered with Dolby for a new…

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