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Topic: Jwt

Ad of the Day: Mary Todd Joins MiniAbe in Officer and a Gentleman Spoof for Illinois Whisked away for fall fun

MiniAbe Lincoln has been screaming and whoa-ing his way around Illinois for over a year in ads for the state's tourism office. But he settles down in the latest spot…

September 19, 2014, 2:43 PM EDT

Y&R Finds New Top Planner at R/GA Dick de Lange has worked on Samsung, Nike, State Farm

Young & Rubicam has reached into a leading digital shop to fill a top strategic role in New York. Dick de Lange, a group strategy director at R/GA who most recently…

September 18, 2014, 12:26 PM EDT

JWT's Matt Eastwood Hates That Agencies Are So Down on Each Other New global creative chief says we can learn from the Aussies

Photo: Alfred Maskeroni Specs Who Matt Eastwood New gig Worldwide chief creative officer, JWT Old gig New York CCO, DDB Age 46 Twitter @mattinnewyork   What do you look forward to in this job? Seeing if I can do…

September 14, 2014, 7:30 PM EDT

Grey N.Y. Wins Lean Cuisine Brand spends about $30 million annually

Grey New York has won Stouffer’s Lean Cuisine’s creative business after a review that also included 360i, Santo and incumbent JWT New York, sources said. Lean Cuisine's media spending totaled about…

September 9, 2014, 12:16 PM EDT

Jeff Benjamin Exits His Big Job at JWT He plans to start his own agency

The Jeff Benjamin era at JWT is over, just 2 1/2 years after it began. Benjamin, a top creative leader at Crispin Porter + Bogusky who ventured in the world of…

August 4, 2014, 3:40 PM EDT

Add Lean Cuisine to the List of Nestlé Reviews Brand's annual media spending is $30 million

Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well. One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative…

June 18, 2014, 11:11 AM EDT

Wieden + Kennedy Shanghai Finds ECD at JWT Yang Yeo will join the agency in August

Wieden + Kennedy has reached into JWT to fill one of the top creative roles in its Shanghai, China office.  Yang Yeo, North Asia ecd and China chairman at JWT, will…

June 17, 2014, 12:38 PM EDT

The Bull-White House Will Create Ads for Corona Extra Overseas Lands business after a pitch against larger shops

The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising…

June 17, 2014, 11:35 AM EDT

MobileROI Tries to Link Cross-Device Behavior With New Marketing Tool Aims to give marketers 360-degree targeting insight

Macy’s, Gannett and BMW (BMWi Ventures is an investor) are all testing a new marketing tool from Mobile ROI called Mobile Marketing Cloud that hopes to sync up cross-channel marketing.…

June 11, 2014, 2:54 PM EDT

Matt Eastwood Becomes Global Creative Chief at JWT Leaves New York role at DDB

For the first time since 2009, JWT will have a global creative chief. Matt Eastwood, chief creative officer of the New York office of DDB, has become worldwide CCO at JWT.…

June 3, 2014, 10:20 AM EDT

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