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Topic: Jwt

A Surprising Look at the Brands That Connect Best With Today's Cultural Priorities JWT top planners on their 'Culture Muscle' findings

How can you measure a brand's relevance to today's culture? That's the core question behind JWT's new research methodology, Culture Muscle, which polls consumers on how brands relate to a dozen…

February 27, 2015, 9:01 AM EST

Royal Caribbean Launches Global Creative Review Incumbent JWT will defend

Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare,…

February 18, 2015, 6:19 PM EST

Pandora Jewelry Selects Grey N.Y. as Its New Creative Agency First work will break before Mother's Day

Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT. In addition, Pandora…

January 6, 2015, 3:16 PM EST

It's a Busy New Year Already for Agency Leadership Changes First TBWA, then Arnold and now JWT and Y&R

'Tis the season to make top management changes. A day after TBWA named a new head of its New York office and Arnold hired a new chief strategist, JWT has elevated…

January 6, 2015, 10:30 AM EST

Bob Jeffrey's Biggest Influence Was Bill Bernbach JWT's outgoing CEO looks back on 11 years on the job

In nine days, JWT's Bob Jeffrey will join the ranks of former agency chiefs as he shifts, as planned, to non-executive chairman and global president Gustavo Martinez rises to CEO.…

December 23, 2014, 7:00 AM EST

Here's How WPP Will Handle Sunscreen Rivals After Merck Win JWT, BBDO add brands after Bayer acquires Merck

Bayer roster agencies BBDO and JWT have gotten richer in brand assignments via Bayer's acquisition of Merck. But for JWT to take on Coppertone—a big Merck brand that conflicts with…

December 16, 2014, 5:25 PM EST

Told to 'Dramatically Cut Costs,' Vonage Drops Its Lead Creative Agency, JWT Service could switch to project-based assignments

Vonage and lead creative agency JWT are parting ways, two years after the WPP agency won the business from TBWA\Chiat\Day. The VoIP telephone service spent $123 million in 2013 and $44…

December 12, 2014, 1:49 PM EST

Ad of the Day: Stressful Week? Watch This Beautifully Serene Ad About Urban Deer Canon's quiet, mesmerizing look at nocturnal explorers

Sometimes, the most attention-grabbing thing you can put in an ad is silence. That's definitely the case with this lovely ad from Canon Europe and agency JWT London. The 90-second spot…

December 3, 2014, 11:55 AM EST

Build-A-Bear Names a Lead Creative Shop Brand spends an estimated $12 million annually

Build-A-Bear Workshop has named the Atlanta office of JWT as its lead agency after a review. The assignment encompasses North America and the U.K. The move follows Build-A-Bear's appointment of UM as the brand's new…

November 14, 2014, 1:22 PM EST

Why Mobile Payments Are a Millennial Must And how brands can stay ahead of the curve

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption. A new study by JWT said…

November 2, 2014, 11:02 PM EST

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