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Topic: Jwt

How JWT Brazil and Dolby Captured the Iconic Sound of Coke Being Poured Over Ice

The refreshing crackle of pliers snapping a VHS

When it comes to creating the sensation of being inside a Coca-Cola while it's being poured over ice, sound is everything. That's why JWT Brazil partnered with Dolby for a new…

Why This Former JWT Leader is Happy to Be at a Mid-Sized Digital Shop

David Eastman on the benefits of being back in the trenches

Specs Who: David Eastman Current gig: Managing partner MCD Partners, a digital experience design shop with estimated revenue of $20 million and offices in New York, Chicago and Rochester, N.Y. Previous gig: Partner…

How Agencies Are Cracking Down on Creatives Who Post Unapproved Ads

Playing with brand equity is hazardous to your career

Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the…

How Mad Men, by Looking Back, Changed the Future of Advertising

It made the industry sexier, but also made us question how far we'd come

"On Stage 9, the wardrobes of the male cast members include white shirts, cuff links, tie clips and hats," Stuart Elliott wrote in his New York Times advertising column in…

Pandora Jewelry Wants to Sell You More Than a Charm Bracelet

Grey's Mother's Day ads sell broader range

Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets. "The Art of…

Cannes Names Inaugural Glass Lion Jury

Shattering gender bias in advertising

The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change. Launched with a focus on gender, the new award will…

Royal Caribbean's 4 Finalists Are Midsize Players

Going smaller after several years with JWT

The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design. In its initial request for proposals, the cruise line expressed a desire for…

JWT New York Fills Its Top Planning Role

Former Anomaly exec Matt Baker aims to give planners 'room to think'

Welcome to spring, the season for hiring new planning chiefs. A day after Fallon named Anette Lillegard to fill its chief strategy officer opening, Matt Baker has become head of planning…

How James Patterson Went From Adman to Bestselling Mystery Novelist

And now he's out to conquer TV thrillers with Zoo

"Nobody tells you when you pay six figures for a lion for a couple days that, to perform, they have to eat a lot of meat. The problem is they…

KPMG's First Ad Campaign in a Decade Features Golf Stars Stacy Lewis, Phil Mickelson

Shattering the glass ceiling with a golf-driven initiative

Accounting firm KPMG has released its first ad campaign in roughly a decade, boasting a focus on women's leadership. The new spots feature golf stars Stacy Lewis and Phil Mickelson,…

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