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Topic: Jwt

JWT and Gustavo Martinez Deny Racist, Sexist and Anti-Semitic Claims in New Court Filings

Erin Johnson filed suit 10 months ago

In documents filed this week in Manhattan federal court, former J. Walter Thompson global CEO Gustavo Martinez and his onetime employer formally denied almost every claim made against them in…

JWT Becomes the First Ad Agency to Collaborate Directly With Black Lives Matter

Pro bono work on Backing Black Business initiative

The official Black Lives Matter organization has entered into a strategic and creative partnership with J. Walter Thompson New York, marking the first such pairing on a formal assignment. The…

Whistleblower Says JWT Has Turned Her Into a 'Pariah' and Is Pressuring Her to Resign

Erin Johnson feels marginalized over high-profile lawsuit

What's it like to return to work eight months after you filed an explosive lawsuit that led to the ouster of your agency's global CEO? For Erin Johnson, worldwide PR chief…

Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines

JWT and others are already in the publishing game

In late September, J. Walter Thompson's innovation think tank, JWT Intelligence, took some of its proprietary data on the habits of millennial and Gen Z women and decided that rather…

Matthew McConaughey Is Crafting Ads for Wild Turkey as Brand's New Creative Director

Hands-on role more than a celebrity stunt

A few years ago, when Wild Turkey approached Matthew McConaughey to be the celebrity spokesman for its new ad campaign, the Oscar-winning actor told the brand he "wanted to be…

Inside 'The Next Rembrandt': How JWT Got a Computer to Paint Like the Old Master

The project leaders explain their brilliant, troubling masterpiece

CANNES, France—Rembrandt van Rijn finished his last painting in 1669, the year he died. So it was enthralling, and a little unsettling, to step on to a boat at the…

JWT's 'The Next Rembrandt' Wins Two Grand Prix at Cannes, in Cyber and Creative Data

Leo Burnett's Spanish lottery ad 'Justino' also wins a Cyber Grand Prix

CANNES, France—"The Next Rembrandt" might be a fake masterpiece, but it's awards haul here at the Cannes Lions festival is quickly becoming very real. The J. Walter Thompson campaign for ING…

New JWT CEO Doesn't Think Agencies Will Solve Their Diversity Problem Anytime Soon

Tamara Ingram also calls VR the biggest trend at Cannes

  brightcove.createExperiences(); CANNES, France—Tamara Ingram assumed the top role of chairman/CEO at J. Walter Thompson Worldwide in a tumultuous period following…

Ad of the Day: Air Canada Sends Response Videos to Trump-Wary Americans on Twitter

Thinking of fleeing north? Give Canada a test-drive first

Move to Canada? Who'd want to do that, especially with the presumptive Republican presidential nominee working so darn hard to make America great again?  Besides, you don't even know whether you'd…

Legal Filing Claims WPP Is Downplaying 'Sexist, Humiliating' Behavior by Former JWT CEO

Erin Johnson's lawyers say lawsuit should continue

The legal team for Erin Johnson says her agency's parent company, WPP, is trying to downplay offensive behavior by ousted JWT CEO Gustavo Martinez while also tacitly discouraging other potential…

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