Topic: Judy Neer
Where's the value for clients?
By Andrew McMains on Jul. 30, 2013 - 7:45 PM EDT
It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe. “The benefit to most clients is…
With wide agency rosters, big marketers have options
By Andrew McMains on Jul. 30, 2013 - 4:40 PM EDT
As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to…