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Topic: Jose Cuervo

McCann Tells Staff It Is Resigning Jose Cuervo Over 'a Variety of Factors, Including Financial'

Shop's internal memo says it cut ties

It looks like McCann New York won't be celebrating Cinco de Mayo with Jose Cuervo anymore. The Interpublic Group agency has resigned the account of the country's leading tequila brand,…

Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads

Buyers place their bets on Fallon and Colbert

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's…

What Advertisers Are Getting Wrong About Programmatic

TubeMogul's Phil Cowlishaw talks automation

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35 Adweek: Describe your role as vp of strategy. Phil Cowlishaw: It's a little bit like…

Ad of the Day: Jose Cuervo Flies Back to the Famously Depraved Rolling Stones Tour of '72

Where the tequila sunrise was the muse

The opening lines of Chapter 9 of Keith Richards' autobiography Life, in which he describes the Rolling Stones' debaucherous 1972 tour, were all McCann needed to get started on its…

Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth

McCann takes tequila to new heights

Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone…

Jose Cuervo's Larger-Than-Life Story Retold in Miniature

A detailed tribute to tequila's most interesting man

Jose Cuervo literally bottles up its history in this campaign from McCann New York. The effort, which includes a TV spot and smartphone app, centers on intricate dioramas from animation studio…

The Changing Role of Bartenders in Ads

He’s not the old Jake we used to know

In 1956, intrepid reporter Hal Boyle of the Associated Press asked drinkers everywhere for a small favor: show a little love for the barkeep. “If you have sent flowers to…

Cuervo Imagines What Its Website Would Have Looked Like in 1795, 1880, 1945 and 1974

Plus, a new 2014 version

How does the world's oldest tequila maker introduce a brand-spanking-new website? By keeping one foot firmly in the past. McCann New York has launched a new site for Jose Cuervo that's…

Adweek's Top 10 Commercials of the Week: Aug. 2-9

Kiefer Sutherland's new tattoo, Penélope Cruz's directorial debut and the Manning brothers' bad rap

Ad of the Day: Kiefer Sutherland Sells It in Noir for Jose Cuervo

Drink tequila, get a tattoo, play the pipa

Kiefer Sutherland has some advice for you. It's odd to see a Cuervo spot like this tight, minute-long McCann commercial noiring it up—that always seems like a whiskey thing to me,…

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