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Topic: Jose Cuervo

The Changing Role of Bartenders in Ads He’s not the old Jake we used to know

In 1956, intrepid reporter Hal Boyle of the Associated Press asked drinkers everywhere for a small favor: show a little love for the barkeep. “If you have sent flowers to…

March 20, 2014, 5:45 AM EDT

Cuervo Imagines What Its Website Would Have Looked Like in 1795, 1880, 1945 and 1974 Plus, a new 2014 version

How does the world's oldest tequila maker introduce a brand-spanking-new website? By keeping one foot firmly in the past. McCann New York has launched a new site for Jose Cuervo that's…

February 24, 2014, 2:44 PM EST

Adweek's Top 10 Commercials of the Week: Aug. 2-9 Kiefer Sutherland's new tattoo, Penélope Cruz's directorial debut and the Manning brothers' bad rap

August 9, 2013, 1:24 PM EDT

Ad of the Day: Kiefer Sutherland Sells It in Noir for Jose Cuervo Drink tequila, get a tattoo, play the pipa

Kiefer Sutherland has some advice for you. It's odd to see a Cuervo spot like this tight, minute-long McCann commercial noiring it up—that always seems like a whiskey thing to me,…

August 7, 2013, 2:52 PM EDT

Jose Cuervo Shifts U.S. Agencies Hires McCann and Gotham Direct

As Jose Cuervo’s North American distribution rights move from Diageo to Proximo Spirits today, the company said it selected McCann Erickson New York as its new creative agency and Gotham…

July 1, 2013, 3:27 PM EDT

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