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Topic: Jose Cuervo

Ford Is Teaming Up With Jose Cuervo to Make Car Parts From Agave

A shot of sustainability

Environmentally conscious auto manufacturing just got a shot in the arm—or rather, a shot of tequila. Ford and Jose Cuervo are teaming up to turn agave plant byproduct from tequila…

Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies

Peter Giorgi discusses first Food & Wine Classic sponsorship

It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki…

Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming

Real-time video is exploding on social media

Jose Cuervo is celebrating Cinco de Mayo on Thursday by livestreaming via Cuervo.com a "secret concert" that starts at 10 p.m. at an undisclosed location in Brooklyn. Few other details…

McCann Tells Staff It Is Resigning Jose Cuervo Over 'a Variety of Factors, Including Financial'

Shop's internal memo says it cut ties

It looks like McCann New York won't be celebrating Cinco de Mayo with Jose Cuervo anymore. The Interpublic Group agency has resigned the account of the country's leading tequila brand,…

Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads

Buyers place their bets on Fallon and Colbert

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's…

What Advertisers Are Getting Wrong About Programmatic

TubeMogul's Phil Cowlishaw talks automation

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35 Adweek: Describe your role as vp of strategy. Phil Cowlishaw: It's a little bit like…

Ad of the Day: Jose Cuervo Flies Back to the Famously Depraved Rolling Stones Tour of '72

Where the tequila sunrise was the muse

The opening lines of Chapter 9 of Keith Richards' autobiography Life, in which he describes the Rolling Stones' debaucherous 1972 tour, were all McCann needed to get started on its…

Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth

McCann takes tequila to new heights

Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone…

Jose Cuervo's Larger-Than-Life Story Retold in Miniature

A detailed tribute to tequila's most interesting man

Jose Cuervo literally bottles up its history in this campaign from McCann New York. The effort, which includes a TV spot and smartphone app, centers on intricate dioramas from animation studio…

The Changing Role of Bartenders in Ads

He’s not the old Jake we used to know

In 1956, intrepid reporter Hal Boyle of the Associated Press asked drinkers everywhere for a small favor: show a little love for the barkeep. “If you have sent flowers to…

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