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Topic: Jonathan Nelson

Why Did Omnicom's Former CFO Get Paid So Little in 2014 When Its CEO Made So Much?

Randy Weisenburger got no bonus in spite of the company's performance

In a year when the lion's share of John Wren's $24 million in total compensation was linked to performance, the Omnicom CEO's second in command for most of a prosperous…

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

Facebook's New People-Based Ad Technology Is 'Marketing Nirvana'

Pepsi and Intel are early testers as social net unleashes data

Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to…

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic

Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

This Is Advertising’s Next Great Leap Forward

Right message, right person, right time

The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone. Sequential messaging…

Is It Better to Buy an Agency or Grow Organically?

Lessons from the Publicis purchase of LBi

Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions. But as the French holding company now grapples with integrating the digital shop…

Voice: One Screen to Rule Them All

Intimately bonded with their smartphones, consumers shape the mobile future ahead of marketers

More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels.…

The Original Internet Adman

Long before digital advertising was a multibillion-dollar industry, Jonathan Nelson saw the future

The advertising business has always been a place for self-invented characters. So was the Internet business in 1994, when I moved to San Francisco. That’s when I met Jonathan Nelson,…

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