Topic: Jonathan Nelson
Type
Is It Better to Buy an Agency or Grow Organically?
Lessons from the Publicis purchase of LBi
Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions. But as the French holding company now grapples with integrating the digital shop…
Voice: One Screen to Rule Them All
Intimately bonded with their smartphones, consumers shape the mobile future ahead of marketers
More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels.…
The Original Internet Adman
Long before digital advertising was a multibillion-dollar industry, Jonathan Nelson saw the future
The advertising business has always been a place for self-invented characters. So was the Internet business in 1994, when I moved to San Francisco. That’s when I met Jonathan Nelson,…
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