Topic: Jon Swallen

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3

Olympics, political comps put the squeeze on network TV

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a…

Q2 TV Sales Up 6 Percent to $18.4 Billion

Cable soars 15 percent, while broadcast improves 5 percent

Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report from…

Ratings Slump Dings Broadcast Sales

Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

TV Takes the Gold in Q3

Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

TV Weathers the Storm

Broadcast, cable control half of the $144 billion media market

If you can keep your head when all about you are losing theirs, you may be a television ad sales executive. According to a new report from Kantar Media, TV stood…