Topic: Jon Swallen
Type
TV Takes the Gold in Q3
Broadcast, cable budgets soar on infusion of Olympics, political dollars
Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…
TV Weathers the Storm
Broadcast, cable control half of the $144 billion media market
If you can keep your head when all about you are losing theirs, you may be a television ad sales executive. According to a new report from Kantar Media, TV stood…
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