Jon Steinberg | Adweek
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Topic: Jon Steinberg

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Native Seen as 'Salvation' for Ad Woes Media heads discuss need for ads to innovate

Native advertising may be old advertorials in new cloth, but formats like it are necessary to publishers’ survival, media CEOs said at an Advertising Week panel today. “The salvation of advertising…

September 24, 2013, 2:44 PM EDT

BuzzFeed's Jon Steinberg Trumpets Shift to Hard News President/COO admits, though, that traffic from scoops pales compared to lighter fare

Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when…

August 30, 2013, 9:34 AM EDT

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