Advertisement

Topic: johnson & johnson

How Johnson & Johnson's BabyCenter Thinks Local by Going Global

The site produces unique content for moms across 14 countries

The average pregnancy in France lasts 41 weeks; the global average is 40 weeks. It's a small difference, but enough of a nuance for online parenting site BabyCenter to spin…

Study Shows Which Mobile Ads Get Millennial Moms' Attention

77% of U.S. mothers respond to pics of babies

Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives into how young moms—18 to 32 years old—in the…

Global Media Agency of the Year: How OMD Became the One to Beat in 2014

And landed Johnson & Johnson's $1 billion account

Mainardo de Nardis remembers the day in 2009 when he first showed up in his new boss's office. Omnicom Media Group CEO Daryl Simm told incoming OMD global CEO de…

24 Hours in Advertising: Tuesday, Dec. 9, 2014

JCPenney spreads joy, global ad revenue grows, and dads dance for Sainsbury's

Here's everything you need to know about the past 24 hours in advertising, in case you blinked. Buzzing on Adweek: Anheuser-Busch bets big on social media For the upcoming Super Bowl Anheuser-Busch will…

MasterChef Finalist Explains the Crossover Between Cooking and Advertising

Elizabeth Cauvel is also a creative director at MRY

When she was auditioning for Season 5 of Fox’s hit cooking show MasterChef, Elizabeth Cauvel told producers she was an associate creative director at New York-based ad agency MRY, working…

Moms Shopping for Baby Gear Are Swayed by Online Recommendations

BabyCenter survey charts the trend among different income brackets

A new survey from BabyCenter finds that nearly two-thirds of upper-income millennial moms are influenced by online recommendations when shopping for baby gear. Findings from the Johnson & Johnson-owned site indicate…

BBDO Names a Global Account Chief on J&J

Paul Roebuck returns to the shop after 3 years at Saatchi

Paul Roebuck is returning to BBDO as evp, worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business. Roebuck had been president, CEO at BBDO Guerrero/Proximity in…

Johnson’s Baby Latches on to Royal Toddler's Birthday to Build Social Strategy

Goes after snap-happy millennial moms on Instagram

New moms sometimes go overboard with taking and sharing photos of their kids on social media. But Johnson’s Baby is hoping to capitalize on that trend in launching an Instagram…

ANA Is Assessing the Extent of Digital Ad Fraud

30 brands join study

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with…

Fisher-Price Targets Millennial Moms for the Royal Baby's Birthday

While underscoring BabyCenter's ad sales prowess

The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But…

Advertisement