Topic: John Hancock

John Hancock's New TV Ads Send Viewers Online to Pick From Three Different Endings

Hill Holliday's cross-platform stories

John Hancock's latest ads will leave you hanging. For a while, at any rate. In this new iteration of the "Life Comes Next" campaign from Hill Holliday, three 30-second teasers running…

IM chatting gets heavy in John Hancock ads

As Kenneth Hein mentioned over on BrandFreak, sports fans sit through the same commercials over and over at this time of year. During the baseball playoffs, the new "Cursor" ads…