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Topic: Johannes Leonardo

Adidas' Hiring of 72andSunny Ends 180's Long Tenure on the Brand

Sneaker marketer had the same agency since 2001

72andSunny's gain is 180's loss. The former has replaced the latter as lead global agency on Adidas' sports business. 180 had created ads for Adidas since 2001, with the shop's offices…

Ad of the Day: Adidas Relaunches Superstar Shoe With Non-Superstars David Beckham and Pharrell

It's not about the fame and fortune

David Beckham, Rita Ora, Pharrell Williams and Damian Lillard are not superstars. Or at least, that's what they'll tell you in this dramatic new "#OriginalSuperstars" spot for Adidas. Johannes Leonardo in…

Hoover, Dirt Devil and Oreck Tap Johannes Leonardo

First work expected in spring 2015

Johannes Leonardo is getting into the floor care business. The New York agency has landed creative work for four TTI Floor Care brands, including Hoover, Dirt Devil and Oreck, as well…

Estée Lauder Hires an Agency for Global Assignment

Johannes Leonardo beats Sid Lee in a pitch

Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources. Sources previously identified the other finalist as Sid Lee. Global media spending was not available, but in the…

2 Shops Chase Estée Lauder's Global Creative Account

Selection in the search is expected next month

Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster. The assignment…

Do You Like This Incredibly Bubbly Ad for Coca-Cola Light, or Do You Love It?

Another hit at social media

Coca-Cola is really having a go at social media this week. Earlier, we had the Coke video that offered a fashionably questionable solution to social-media addiction. And now we have…

TripAdvisor Launches Another Creative Review [Updated]

Last agency search was in May

TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic…

Hire 3 Women to Disrupt White-Male Hegemony

Small steps can help the New Creativity flourish

Last month, Business Insider published an article headlined “Why Advertising’s Most Powerful Creative Thinks So Few Women Are Able to Break Through,” quoting Susan Hoffman, ecd of Wieden+Kennedy, as saying:…

Duda Named CEO at Johannes Leonardo

Longtime Deutsch exec

Michael Duda has been named chief executive officer at Johannes Leonardo, a new role at the WPP agency. The 42-year-old will share the top executive function with the creative boutique’s…

Johannes Leonardo Declined Bacardi Global Pitch

Resigned U.S. account

Last month Bacardi agency Johannes Leonardo declined to participate in the rum marketer’s recently-called global creative review and resigned its U.S. business, sources said. The WPP-backed New York boutique, which had…

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