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Topic: Johannes Leonardo

Hoover, Dirt Devil and Oreck Tap Johannes Leonardo First work expected in spring 2015

Johannes Leonardo is getting into the floor care business. The New York agency has landed creative work for four TTI Floor Care brands, including Hoover, Dirt Devil and Oreck, as well…

July 10, 2014, 2:31 PM EDT

Estée Lauder Hires an Agency for Global Assignment Johannes Leonardo beats Sid Lee in a pitch

Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources. Sources previously identified the other finalist as Sid Lee. Global media spending was not available, but in the…

June 19, 2014, 2:27 PM EDT

2 Shops Chase Estée Lauder's Global Creative Account Selection in the search is expected next month

Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster. The assignment…

February 21, 2014, 4:08 PM EST

Do You Like This Incredibly Bubbly Ad for Coca-Cola Light, or Do You Love It? Another hit at social media

Coca-Cola is really having a go at social media this week. Earlier, we had the Coke video that offered a fashionably questionable solution to social-media addiction. And now we have…

February 21, 2014, 3:09 PM EST

TripAdvisor Launches Another Creative Review [Updated] Last agency search was in May

TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic…

February 7, 2014, 1:12 PM EST

Hire 3 Women to Disrupt White-Male Hegemony Small steps can help the New Creativity flourish

Last month, Business Insider published an article headlined “Why Advertising’s Most Powerful Creative Thinks So Few Women Are Able to Break Through,” quoting Susan Hoffman, ecd of Wieden+Kennedy, as saying:…

January 5, 2014, 8:48 PM EST

Duda Named CEO at Johannes Leonardo Longtime Deutsch exec

Michael Duda has been named chief executive officer at Johannes Leonardo, a new role at the WPP agency. The 42-year-old will share the top executive function with the creative boutique’s…

November 26, 2013, 10:53 AM EST

Johannes Leonardo Declined Bacardi Global Pitch Resigned U.S. account

Last month Bacardi agency Johannes Leonardo declined to participate in the rum marketer’s recently-called global creative review and resigned its U.S. business, sources said. The WPP-backed New York boutique, which had…

September 20, 2012, 2:35 PM EDT

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