Topic: Jo Ann Ross
Type
Bad Moon Rising: Unfavorable Indicators Dog Broadcasters
Signs point to a lukewarm upfront marketplace
Although clients’ budgets won’t be registered for another two months or so, analysts and media buyers are already saying that the 2013-14 upfront marketplace won’t be particularly memorable. In a note…
CBS Upfront: Sales Pitch or Victory Lap?
Les is more as Moonves screens new drama series
CBS on Wednesday kicked off its 2012-13 upfront presentation with what amounted to a victory lap, as executives went to novel (and sometimes gonzo) efforts to celebrate the network’s ratings…
CBS' Q2 Earnings Soar on Ad Sales, Licensing Gains
After owning upfront, Moonves takes victory lap
CBS Corp. on Tuesday kicked off earnings season in fine fashion, resoundingly beating Wall Street’s expectations in the wake of a powerhouse upfront bazaar and an uptick in licensing and…
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