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Topic: Jimmy Iovine

Marketers Must Embrace the Cultural Currency Music Can Deliver, Not Co-opt It

Finding that perfect pitch for brands is challenging

No 9-year-old should be memorizing the lyrics to "Fuck tha Police." I see that now. But that's what I got growing up in the late '80s with older brothers who bought…

Apple Will Pay $3 Billion for Beats Electronics

Tech giant confirms largest-ever acquisition

Apple has confirmed to the The New York Times that it will purchase Beats Electronics for $3 billion.  Rumors had begun to swirl about an acquisition in early May when the Financial…

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