Advertisement

Topic: Jimmy Iovine

How Beats Used Celeb Marketing to Become Millennials' Favorite Audio Brand

From Justin Bieber to Lil Wayne, these headphones are on everyone's ears

Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social…

Everything Marketers Need to Know About Apple Music and New Mobile Software

No windfall of ad data, for now

At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential…

Marketers Must Embrace the Cultural Currency Music Can Deliver, Not Co-opt It

Finding that perfect pitch for brands is challenging

No 9-year-old should be memorizing the lyrics to "Fuck tha Police." I see that now. But that's what I got growing up in the late '80s with older brothers who bought…

Apple Will Pay $3 Billion for Beats Electronics

Tech giant confirms largest-ever acquisition

Apple has confirmed to the The New York Times that it will purchase Beats Electronics for $3 billion.  Rumors had begun to swirl about an acquisition in early May when the Financial…

Advertisement
Advertisement