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Topic: Jimmie Johnson

America’s Largest Spectator Sport Is Finally Embracing Digital

Nascar’s new multifaceted social campaign

@JimmieJohnson thinks fans need to grow beards if he’s going to win the current Sprint Cup Chase. And as they tweet him pictures of themselves in fake beards, they often…

Nascar Is Ready for Its Closeup

Drivers, movie studios have become fast friends

After a four-year dry spell, Dale Earnhardt Jr. on June 17 raced to his first Nascar Sprint Cup win in 144 tries, beating the field at Michigan International Speedway with…

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