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Topic: Jewelry

Rich People Are Less Loyal to Specific Brands An opportunity for marketers

The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse…

April 10, 2013, 6:38 AM EDT

Perspective: Ring in the New Wedding bands, the new status accessories for guys

This week—specifically, on Thursday—some 260,000 American men will participate in an odd but enduring male ritual. No, not beer pong. They will drop to one knee before their sweethearts and…

February 14, 2013, 4:08 AM EST

Ad of the Day: Cartier Jewelry house storms three major networks in prime time with Bruno Aveillan's fantastical history lesson

If Cartier were a panther, it would travel the world staring down golden dragons and riding giant elephants—and it would have spots. The French jeweler is out with a fantastical new…

March 6, 2012, 12:56 PM EST

Perspective: Here's the Skinny For over a century, timepiece brands have advertised a curious idea: the thinner the watch, the better

One of the lesser known dogfights of the branding world happens to belong to one of its most refined sectors: luxury wristwatches. And the brinkmanship is not about what you'd…

December 7, 2011, 11:31 PM EST

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