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Topic: Jennifer Lopez

Multicultural Talent Is Surging on TV and Winning Mainstream Audiences

A long-awaited shift

Hardly anyone was more surprised than Dana Walden at the ratings surge Fox midseason entrant Empire enjoyed following its Jan. 7 debut. She expected a lift but not to the…

NBC Trims Comedies for Fall, Focuses on Football and Live Shows

Network saves its most star-studded shows for midseason

There's not much to laugh about on NBC's fall schedule. In its 2015-16 slate, unveiled Sunday ahead of Monday's upfronts, NBC is devoting only a single hour to sitcoms this fall:…

Obamacare Ads Enlist Your Mother

Your Mom Cares campaign hit YouTube this morning

We've seen the president on Between Two Ferns, we've seen Billy Eichner quiz Olivia Wilde on the subject of "Obamacare or shut up," and now we have your mother, who is…

Ford, Coca-Cola Return for Season 13 of American Idol

AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

American Idol Is Ramping Up Its Football Presence

Campaign extends well beyond Fox’s broadcast signal reach

As Fox’s American Idol suits up for its 13th season, football fans should brace themselves for a full-on charm offensive. While a rash of promos featuring Idol hopefuls and a kinder,…

The Man Who Makes J.Lo Glow [Video]

Behind those crazy glamorous perfume ads for Lopez and Beyoncé

High above our workaday reality there is a better one of eternally shining surfaces, shimmering clothes, skin that glows like sunsets and lips that are never unparted. We know of…

The Top Ads of Summer 2013 [Video]

A roundup of the hottest spots this season

Like saplings turning to face the sun for sustenance, so at this time of year do marketers and advertisers—especially when there are no big sporting events such as 2012's Olympics…

How J.Lo Is Becoming A Wireless Brand

Superstar partners with Verizon

Jennifer Lopez’s partnership with Verizon Wireless to launch a new mobile brand targeting Latinos is a no-brainer when you consider the surging growth rates of those consumers in the U.S.…

Steady as She Goes: Night 2 of Idol Holds Up

Fox takes full advantage of hobbled prime-time field

The second installment of the new cycle of American Idol dominated the Thursday night ratings race, drawing 16.3 million viewers and a 5.6 in the dollar demo. According to Nielsen live-plus-same-day…

Jennifer Lopez Buys Part of NuvoTV

Actress will help to guide programming

English-language Hispanic cable network NuvoTV (formerly Si TV) is getting a shot in the arm from Jennifer Lopez, who is taking an ownership stake and will also help guide its…

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