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Topic: Jeff Goodby

What Would Jeff Goodby Do If He Were a CMO? GSP founder shares some survival skills

Jeff Goodby is no stranger to difficult agency reviews, the latest of which was Nissan's Infiniti, in which Goodby Silverstein & Partners was a finalist in the nearly year-long slog…

November 18, 2014, 2:13 PM EST

Goodby Launches Bay Area Child's Vocabulary Initiative Clinton Foundation wants to take it national

This week, Goodby, Silverstein & Partners launches a new program in Oakland, Calif., aimed at helping parents boost their young children’s vocabulary. The effort was created for Northern California’s Bay…

July 23, 2014, 8:01 AM EDT

You Need More Than Great Ads to Win at Cannes Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

June 9, 2014, 9:54 PM EDT

Jeff Goodby Explains What He Learned at SXSW This Year Thanks to Edward Snowden and Julian Assange

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March 10, 2014, 8:14 PM EDT

Ad Legend Jeff Goodby Wonders If We’re All Part of One Big Thinking Machine Do you share a brain with him?

Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up? I was…

November 10, 2013, 8:32 PM EST

These Ad and Media Bigwigs Know Their Business Sorrell, Goodby, Pittman and more on surfing the digital disruption

One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to…

November 10, 2013, 8:28 PM EST

Goodby, Silverstein & Partners Lays Off Staff Scaling back internal operations

Goodby, Silverstein & Partners is making layoffs as the San Francisco agency aims to simplify its operational structure.  The agency is folding project management back into account management and scaling back…

October 29, 2013, 6:30 PM EDT

Gary Pascoe Named Chief Creative Officer at Chevy's Commonwealth New role following Chevy agency consolidation

Gary Pascoe has been named chief creative officer, North America, at Chevrolet agency Commonwealth. Pascoe joins the McCann Worldgroup unit from JWT/Team Detroit where he was executive creative director, executive…

July 24, 2013, 2:50 PM EDT

Goodby's Split with GM's Commonwealth Confirmed [Updated] McCann will run Chevy ad entity, add GSP staffers

It's confirmed: McCann Worldgroup is taking over control of Commonwealth, the global joint venture created a year ago to work for General Motors' global Chevrolet business. Goodby, Silverstein & Partners…

March 13, 2013, 1:48 AM EDT

Fast Chat: Jeff Goodby and Rich Silverstein Why opening in New York makes sense now

San Francisco’s Goodby, Silverstein & Partners took a considered approach about when to open in New York, one of the toughest U.S. agency markets. It is just now taking the…

January 10, 2013, 10:15 AM EST

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