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Topic: Jeff Goodby

Goodby, Silverstein & Partners Closes Its New York Office

Collapse of Comcast-Time Warner merger was turning point for agency

San Francisco-based Goodby, Silverstein & Partners has closed its New York office after just over two and a half years in operation, agency founder Jeff Goodby told Adweek today. Earlier this…

Agencies Question Old Conflict Policies as Short-Term Projects Rise

Advertising groups will meet this month to tackle constraints

Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the…

Goodby Silverstein Names Its Next Generation of Top Creative Leadership

First step in founders' succession plans

Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership. Today, the Goodby…

What Would Jeff Goodby Do If He Were a CMO?

GSP founder shares some survival skills

Jeff Goodby is no stranger to difficult agency reviews, the latest of which was Nissan's Infiniti, in which Goodby Silverstein & Partners was a finalist in the nearly year-long slog…

Goodby Launches Bay Area Child's Vocabulary Initiative

Clinton Foundation wants to take it national

This week, Goodby, Silverstein & Partners launches a new program in Oakland, Calif., aimed at helping parents boost their young children’s vocabulary. The effort was created for Northern California’s Bay…

You Need More Than Great Ads to Win at Cannes

Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

Jeff Goodby Explains What He Learned at SXSW This Year

Thanks to Edward Snowden and Julian Assange

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Ad Legend Jeff Goodby Wonders If We’re All Part of One Big Thinking Machine

Do you share a brain with him?

Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up? I was…

These Ad and Media Bigwigs Know Their Business

Sorrell, Goodby, Pittman and more on surfing the digital disruption

One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to…

Goodby, Silverstein & Partners Lays Off Staff

Scaling back internal operations

Goodby, Silverstein & Partners is making layoffs as the San Francisco agency aims to simplify its operational structure.  The agency is folding project management back into account management and scaling back…

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