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Topic: Jeff Goodby

Jeff Goodby Reveals His 3 Favorite Ads of the Past, and the Artists Who Inspire Him Today

From FedEx's fast-talking man to Ai Weiwei

  When he's not making tequila, Jeff Goodby is immersed in the worlds of art and advertising. The co-founder and co-chairman…

Jeff Goodby, Famous for Milk, Is Hitting the Harder Stuff With His Own Tequila Brand

The making of Tears of Llorona, and the value of creative outlets

Tienes tequila? Jeff Goodby may be best known as the guy who dreamed up "Got milk?"—one of the truly legendary advertising taglines of all time. But lately he's been obsessed with…

Founders of Goodby Silverstein & Partners Say a Trump Presidency Would Be Disastrous

And America, a laughingstock

The founders of Goodby Silverstein & Partners want Americans to think about what a Donald Trump presidency would mean in the context of America's history, specifically its greatest accomplishments.  The latest…

Want to Work for Heat? Try Making an Ad for the Creative Director's Pinot Noir

Jeff Goodby places 8th among candidates, still gets job offer

The San Francisco agency Heat wanted to attract new talent for some openings in its creative department, but it didn't want to slog through the typical resumes and portfolios. Instead,…

The Superstar Creative Who Was Supposed to Lead Goodby Silverstein Is Leaving the Agency

Eric Kallman of Old Spice fame will go freelance

Just over four months after being promoted and identified as part of the next generation of leadership at Goodby Silverstein & Partners, executive creative director Eric Kallman is leaving the…

Goodby, Silverstein & Partners Closes Its New York Office

Collapse of Comcast-Time Warner merger was turning point for agency

San Francisco-based Goodby, Silverstein & Partners has closed its New York office after just over two and a half years in operation, agency founder Jeff Goodby told Adweek today. Earlier this…

Agencies Question Old Conflict Policies as Short-Term Projects Rise

Advertising groups will meet this month to tackle constraints

Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the…

Goodby Silverstein Names Its Next Generation of Top Creative Leadership

First step in founders' succession plans

Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership. Today, the Goodby…

What Would Jeff Goodby Do If He Were a CMO?

GSP founder shares some survival skills

Jeff Goodby is no stranger to difficult agency reviews, the latest of which was Nissan's Infiniti, in which Goodby Silverstein & Partners was a finalist in the nearly year-long slog…

Goodby Launches Bay Area Child's Vocabulary Initiative

Clinton Foundation wants to take it national

This week, Goodby, Silverstein & Partners launches a new program in Oakland, Calif., aimed at helping parents boost their young children’s vocabulary. The effort was created for Northern California’s Bay…

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