Topic: Jeff Charney

5 Tips From Progressive's CMO on Building a Brand That Cuts Through the Clutter

Starts with fresh content and a cast of characters

In a competitive, jam-packed category like insurance, it can be difficult to reach consumers in an interesting and relevant way. Over the years, Progressive has managed to portray itself as…

Progessive's Flo Meets First Celebrity

Michael Buffer helps sell bundled insurance

Flo broke Michael Buffer's spleen. At least, that's the punch line in Progressive Insurance's newest—and 89th—TV commercial featuring its characteristically peppy spokeswoman, Flo. Launched Monday, the ad is also the first…