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Topic: Jean-Claude Van Damme

Ad of the Day: Van Damme Awesomely Sculpts a Mountaintop Ice Bar for Coors Light Bare hands, of course

Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer. It's been more than two years since the Gen X icon…

August 25, 2014, 8:55 AM EDT

Undivided Attention: How 'Epic Split' Became the Buzziest Ad at Cannes Volvo Trucks snatches up awards—and new customers

It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly…

June 16, 2014, 12:07 PM EDT

Chuck Norris Does His Own Epic Split in This Festively Insane Holiday Video Hungarian digital shop delivers a CGI roundhouse

How do you one-up Jean-Claude Van Damme doing splits atop two Volvo trucks? With Chuck Norris doing splits on two airplane wings, of course. Hungarian production house Delov Digital created the…

December 19, 2013, 11:03 AM EST

Kmart's Boxer-Baring Hunks Take Off on YouTube Meanwhile, Volvo Van Damme spot officially a phenomenon

A few weeks ago, Kmart unveiled a rather racy spot for its Joe Boxer brand. And last week, the Show Your Joe clip, featuring six no-pants wearing studs shaking their…

November 27, 2013, 6:07 AM EST

There Is Nowhere To Run From Van Damme on YouTube Split stunt drives 18 million views in a week

"What you see is a body crafted to perfection." Jean-Claude Van Damme is referring to himself in this epic stunt, during which he does a split on two moving trucks. But…

November 20, 2013, 12:00 AM EST

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