Topic: Jcpenney

Type

Group Targets JCPenney Again, This Time Over Lesbians in Catalog One Million Moms is back for more By David Gianatasio

Memo to One Million Moms: Timing is everything. The conservative group, a unit of the American Family Association, is once again taking aim at JCPenney. Not content with being slapped…

May 04 2012

JCPenney Rolling Out the Red Carpet for Ellen DeGeneres After standing by her, the retailer preps raft of Oscars spots By T.L. Stanley

Say it loud and proud, JCPenney: Change, it is a-comin'! The retailer won a lot of fans lately by sticking up for its new spokeswoman, Ellen DeGeneres, in the face…

February 24 2012

ABC Sells Out Oscars At $1.7 million per :30, pricing flat versus 2011 By Anthony Crupi

On the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast. Speaking to investors during the Walt Disney…

February 08 2012

Ad of the Day: JCPenney Peterson Milla Hooks brings its poppy visual style to the retailer's big new rebranding effort By Gabriel Beltrone

JCPenney wants to keep it simple. The retail giant is out with a string of ads from one of its new agencies, Peterson Milla Hooks, espousing its promise to offer "fair…

February 03 2012

Jcpenney Gets All Patriotic With Its New Logo Square design reminds customers to 'frame the things they love' By Rebecca Cullers

Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and…

January 27 2012