Topic: James Moorhead

Here's Why Brands Are Speaking Spanish in General Market Ads

Dish, ESPN, Hyundai, others mainstream their Hispanic marketing

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but…

Dish's Marketing Strategy Goes Big With Southwest Airlines Push

Aggressive MSO boosts controversial Hopper with Sling

If you're on a Southwest Airlines flight between now and New Year's Eve, you're going to see a lot of Dish Network. The company logo will be on the waiting…

Dish Network's Search for a Digital Agency Down to Finalists

Unclear if incumbent is participating

Dish Network confirmed it is in the midst of a digital agency search, which is in its late stages. The incumbent is Booyah Advertising, of Westminister Colo. A Dish spokesman declined…