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Johnson & Johnson Shifts Media Buying Business to OMD Spending approaches $1 billion annually

In a significant shift, Johnson & Johnson’s U.S. media buying business is leaving a unit that Interpublic Group created for J&J seven years ago. Omnicom Group’s OMD is inheriting the assignment…

May 23, 2014, 12:27 PM EDT

J&J's Global Media Review Hits Halfway Mark Focus shifts to Latin America, Asia-Pacific regions

Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market this…

November 21, 2012, 10:38 AM EST

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