Topic: J3

Johnson & Johnson's Media Search Excludes the U.S.

Joins packaged goods pals on the review circuit

Add Johnson & Johnson to the packaged goods players reviewing their media planning and buying. J&J's search covers overseas markets and does not include North America or Brazil. Media spending in…

Johnson & Johnson Shifts Media Buying Business to OMD

Spending approaches $1 billion annually

In a significant shift, Johnson & Johnson’s U.S. media buying business is leaving a unit that Interpublic Group created for J&J seven years ago. Omnicom Group’s OMD is inheriting the assignment…

J&J's Global Media Review Hits Halfway Mark

Focus shifts to Latin America, Asia-Pacific regions

Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market this…