Advertisement

Topic: iTunes

With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

In a streaming era, records represent a 'premium experience'

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or,…

Apple Finally Joins Twitter With an Eye Toward Socializing Its Customer Service

Attracts 25,000 followers in 2 hours

After years of eschewing social media, Apple has finally joined Twitter. This morning, the Cupertino, Calif.-based brand launched an account to "provide tips, tricks and helpful information when you need…

Heading Into Season 2, Has Serial Sold Advertisers on Podcasting?

Brands finally tune in to 10-year-old medium

Serial, a spinoff of the popular This American Life podcast, debuted in October 2014 to little fanfare but would go on to become the digital medium's first monster hit. Listeners…

Verizon Is Giving Away Tons of Free Stuff on One of the Year's Biggest Travel Days

‘Thanksgetting’ offers Wi-Fi, Amazon downloads

Even if you're excited to cram stuffing and turkey down your gullet tomorrow, traveling with the 47 million other people expected to do so this Thanksgiving can be exhausting. Enter: Verizon.…

Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace

Near meltdown has altered the landscape

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a…

Top 10 Branded Videos: Durex's Secret Bedroom Technology Takes Over YouTube

Plus, Air France soars with inside peek of airplane

Durex's clever technology-bashing video is having a reverse effect, racking up 12 million views on this week's Adweek/Tubular top 10 branded video chart. The condom brand's three-minute video punks a group…

World AIDS Day Push Uses Music to Reach Millennials

Coca-Cola exec says 2014 is tipping point for prevention

Today marks the beginning of a month-long, music-led campaign leading up to World AIDS Day from Coca-Cola and (RED). This is the third year that Coke has partnered with the organization…

Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through

In talks with studios to join UltraViolet

Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The…

Programmers Are Frustrated by a Lack of Netflix Metrics

Dearth of viewership data ‘runs counter’ to industry standards

When Breaking Bad scored three Emmy wins last fall, its showrunner, Vince Gilligan, credited Netflix for his show’s longevity and for heightening its popularity. Similarly, program execs in general have…

Where Teens Spend Their Time Online When Not on Facebook

A look at the social network’s big challengers

Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to…

Advertisement