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Topic: Israel

Kids React to Their First Bites of Bitter Dark Chocolate in This Priceless Israeli Ad

A sweet you can keep for yourself

Dark chocolate? Yuck. That's the verdict of the kids who try the confection for the first time in this exceptionally cute, straightforward and effective Israeli spot for Strauss Group's Splendid brand. The…

Man Shaves Beard Off After 14 Years, and Family Reacts in Shock, in Remarkable Razor Ad

Almost a spiritual cleansing

"Maybe it's a new chapter in my life." That's how Amit (aka, "Mook"), a 44-year-old dude who's had a thick beard for 14 years, describes the experience of shaving it off…

Infographic: The Typical Life of an Agency Employee, at Work and at Home

Saatchi copywriter asked his colleagues, and here's what he found

What inspires agency people? How do they get to work? What's their favorite color? What animal would they be? What would they be doing if they weren't working in advertising. Shushu,…

Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius

Individualized design on steroids

You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs. Coca-Coca Israel created…

Burson-Marsteller Draws Ire for Working With Islamist Political Party

Downplays report of refusal to work with Israel

One of the world’s largest public relations companies has become embroiled in a controversy surrounding its representation of a Tunisian Islamist political party and is downplaying a report that it…

Bomb Gaza and 6 Other Mobile Games Banned by App Stores

Mideast conflict just the latest inspiration for hard-core software

The Israel-Palestine conflict is playing out in app stores with games like Bomb Gaza being used as a new kind of information warfare. In fact, Google started pulling apps from…

Stare at This Ford Print Ad for 30 Seconds, and It Will Suddenly Make Sense

Optical illusion promotes park assist

BBR Saatchi & Saatchi created this print ad for Ford Israel that also happens to be an optical illusion. It promotes the Ford Explorer's Park Assist feature in a way…

El Al's New Airline Joins the Parade of Funky In-Flight Safety Videos

Everyone's gotta have one these days

Even the discount airlines need a rockin' safety video now. Get down with the latest in-flight jam, titled "Up," created for a new budget airline also called UP, owned by Israel's…

Adorable Floating City Makes the Perfect Setting in Ad for Cloud Storage

Cute Israeli spot

As dirigible-based love stories go, this one's pretty cute. Israeli telecom Pelephone highlights the soft and fluffy side of cloud storage by creating a serene urban landscape populated by floating…

Racy Ad Claims Newspaper's New Website Is Better Than Sex (NSFW?)

Spot draws fire from women's groups

Israeli newspaper Ha'aretz has ruffled some bedspreads with this truly odd (and probably NSFW, though it's not really explicit) commercial positioning its new website as way more exciting than boring…

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