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Topic: Israel

Isaiah Mustafa Not Killing Himself Trying to Branch Out With Ad Roles Character in Israeli beer spot is plenty familiar

Isaiah Mustafa seems perfectly content simply being the Man Your Man Could Smell Like—or drink beer like, or do another manly activity like. And who can blame him? This new…

April 11, 2013, 12:52 PM EDT

Grey Uses the New Facebook Poke to Create Self-Destructing Ads for Lingerie Onetime clip for onetime sale

Facebook has redesigned its Poke feature to allow people to send their friends video clips that self-destruct 10 seconds after opening. "Hey, that would be great for safe sexting!" you…

January 4, 2013, 1:55 PM EST

Israel's Silicon Wadi How booming Web ventures are transforming hip, arty Tel Aviv into a top city for startups

Avishai Abrahami sits on the rooftop patio of his five-year-old Web company, Wix.com, contemplating the scene below. The Mediterranean Sea gleams in the late afternoon sun, shedding rays on the…

September 4, 2012, 6:20 AM EDT

John Cleese Orders Strike on Iran in Israeli Ad for Chocolate Spread Um, what?

We've already established that John Cleese will do anything for money when it comes to shooting ads. (Faulty showers, anyone?) He seemed to redeem himself just a little bit recently…

August 23, 2012, 12:16 PM EDT

Kotex Makes Gifts for Women Based on Their Pinterest Boards Handmade presents themselves get pinned

For brands trying to get their heads around Pinterest, here's a clever engagement of the site's users by Kotex. For a Kotex campaign called "Woman's Inspiration Day," Israeli agency Smoyz…

March 23, 2012, 2:50 PM EDT

Obsessive-Compulsive Disorder PSA Makes You Watch Over and Over Viewer experiences OCD's symptoms

Here's a nice example of form meets function—a one-second PSA about obsessive-compulsive disorder that you have to watch over and over again to get the message, much as OCD sufferers…

March 5, 2012, 2:10 PM EST

Israel Uses Facebook Timeline to Show an Addict's Descent Over Time A year on drugs, versus a year clean

The Israel Anti-Drug Authority is the first organization I've seen using Facebook Timeline for advertising. (Since most brand pages can't get Timeline yet, that's not too surprising.) IADA set out…

January 5, 2012, 2:22 PM EST

Israeli Creative Makes His Wife the Best Birthday Card Ever Meny Hilsenrad spent 9 months on a very special video

Handmade birthday cards always turn out better when they're done by talented visual-effects artists. Here we have a lovely little video birthday card created by Meny Hilsenrad, a 30-year-old post…

December 1, 2011, 4:48 PM EST

BBC Spends Big Money Defending Israel-Palestine Coverage A shoddy complaints procedure drives up legal fees

Critics of the BBC are a persistent bunch. A freedom of information request by The Guardian’s MediaGuardian found that the broadcaster spent more than $1.1 million between 2007 and 2011…

May 23, 2011, 4:35 AM EDT

Overthrow your totalitarian thirst with Sprite

If your country's despotic strongman isn't swayed by peaceful protests, you might want to try offering him a bottle of Sprite. Odds of success are slim compared to the odds…

March 14, 2011, 2:43 PM EDT

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