Topic: Isobar

Ad of the Day: Agency Helps Ex-Cons by Turning Their Prison Tattoos Into Something Beautiful Isobar's inspiring new project

Covering up bad prison tattoos for social rehabilitation isn't an obvious charity, but it's the primary function of the Freedom Tattoos project, a service provided by Poland's Pedagogium The College…

January 22, 2015, 3:26 PM EST

How Well Do You Know Your Consumer? The success of programmatic media delivery hinges on activity data

One of the major things marketers have yet to get a grip on is who their audience really is, or more importantly and less invasively, how their audience acts.  Illustration: Magoz This…

August 12, 2014, 7:33 AM EDT

Dentsu Completes Aegis Acquisition Chinese approval cinches the deal

Dentsu Inc. has cleared the last hurdle in its bid to acquire the Aegis Group plc after it gained clearance from Chinese anti-trust authorities for the nearly $5 billion deal. The…

March 26, 2013, 10:38 AM EDT

Aegis Group Buys Roundarch for $125M Digital agency merges Isobar U.S. into RoundarchIsobar

Aegis Group acquired digital agency Roundarch for $125 million, the company announced today. Aegis is merging the Chicago-based firm with the U.S. arm of its Isobar agency network to form RoundarchIsobar. Jeff…

February 22, 2012, 2:43 PM EST