Topic: Isaiah Mustafa

By the Numbers: How Do Terry Crews and Isaiah Mustafa Really Stack Up?

A career-spanning comparison of the Old Spice rivals

For years, Old Spice has used quirky spokespeople—robots, moms, fingers, or whatever else the brand could cook up—but Terry Crews and Isaiah Mustafa, with their wildly different personas, are certainly the two…

Terry Crews and Isaiah Mustafa Are Now Battling for the Hearts of Old Spice Fans

The brand's best pitchmen, together at last

For the first time, Old Spice's two resident ad stars, Terry Crews and Isaiah Mustafa, are appearing in commercials together. In a new campaign to help customers choose a scent to…

Hunkvertising: The Objectification of Men in Advertising

Some wish they’d just keep their assets covered

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a…

Hulu Viewers Can Now Spend 'The Morning After' With Old Spice Guy Isaiah Mustafa

Pop culture is smelling better already

Look at your TV. Now look at your browser. Now look at your TV. Now back to your browser. It's the same handsome devil you remember from his towel-only days…

Old Spice Guy, Isaiah Mustafa

Information Diet: Isaiah Mustafa

The Old Spice guy reveals his favorite morning reading and why he downloads 'Cosmo'

What’s the first information you consume in the morning? CNN is my home page on my computer, so that’s probably the first thing I take a look at. What do you read…

Dan Wieden of Wieden + Kennedy

P&G Does Dan Wieden’s Bidding

Creative icon insists packaged-goods giant drop rigid conditions, and wins at Cannes

The success of Wieden + Kennedy’s “The man your man could smell like” campaign for Procter & Gamble’s Old Spice is well-documented: explosive brand sales growth and a slew of…