Isaiah Mustafa | Adweek Isaiah Mustafa | Adweek
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Topic: Isaiah Mustafa

Hunkvertising: The Objectification of Men in Advertising Some wish they’d just keep their assets covered

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a…

October 7, 2013, 10:09 PM EDT

Hulu Viewers Can Now Spend 'The Morning After' With Old Spice Guy Isaiah Mustafa Pop culture is smelling better already

Look at your TV. Now look at your browser. Now look at your TV. Now back to your browser. It's the same handsome devil you remember from his towel-only days…

August 28, 2012, 1:56 PM EDT

Old Spice Guy, Isaiah Mustafa
Information Diet: Isaiah Mustafa The Old Spice guy reveals his favorite morning reading and why he downloads 'Cosmo'

What’s the first information you consume in the morning? CNN is my home page on my computer, so that’s probably the first thing I take a look at. What do you read…

June 29, 2011, 6:46 AM EDT

Dan Wieden of Wieden + Kennedy
P&G Does Dan Wieden’s Bidding Creative icon insists packaged-goods giant drop rigid conditions, and wins at Cannes

The success of Wieden + Kennedy’s “The man your man could smell like” campaign for Procter & Gamble’s Old Spice is well-documented: explosive brand sales growth and a slew of…

June 27, 2011, 6:22 AM EDT

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