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Topic: IPO

Type
Will U.S. Shoppers Embrace Alibaba? Shopping habits differ in America

Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market. That strategy may…

September 22, 2014, 5:02 PM EDT

Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading TubeMogul priced low in its IPO

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its…

July 18, 2014, 1:27 PM EDT

Yahoo's Marissa Mayer Is Disappointed In Ad Revenue But she's happier with holding onto bigger Alibaba stake

CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on…

July 15, 2014, 4:55 PM EDT

Purch Mulling an IPO On track for $100 million in revenue this year

Purch is looking for ways to get to the next level, and one leading option is allowing the public to buy shares. "I would consider the IPO as one possible path,…

May 13, 2014, 2:51 PM EDT

How Advertising Powers China's IPO Darling Alibaba Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

May 6, 2014, 10:34 PM EDT

Sprinklr, Showered In Money, Plans IPO Will go public in Q2 2015 after raising another $40 million

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek. The New York City-based company this week announced a $40 million fundraising round led…

May 1, 2014, 6:09 PM EDT

Beats Music Uses Sound Headphone Marketing Strategies Same savvy social, celebrity play

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very…

April 9, 2014, 11:58 AM EDT

AppNexus Hires Ex-CEO of 24/7 Media As CFO Public experience hints at Wall Street ambitions

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company…

April 7, 2014, 12:09 AM EDT

10 Keys to Candy Crush's $500 Million IPO King's success rides on hit game

Candy Crush Saga is headed to Wall Street with a public offering that could value the company at up to $10 billion, according to the filings. The company behind the…

February 18, 2014, 12:32 PM EST

Rubicon Project Sets $100M IPO Plan Ad tech firm provides insight into profit potential

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms…

February 4, 2014, 4:54 PM EST

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