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Topic: Iphone

Apple Blocks Developers From Selling User Health Data to Marketers

Tweaks privacy rules ahead of gadget launches

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.…

Bomb Gaza and 6 Other Mobile Games Banned by App Stores

Mideast conflict just the latest inspiration for hard-core software

The Israel-Palestine conflict is playing out in app stores with games like Bomb Gaza being used as a new kind of information warfare. In fact, Google started pulling apps from…

Adweek's Top 5 Commercials of the Week: June 27-July 3

Monty Python, Shark Week and lots of pride

The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something…

Apple Celebrates All the Ways iPhones Make You a Better Parent

Find your dog, watch your kids, tend your garden

Don't worry, the future of the species is safe in Apple's hands—just look at all the ways the iPhone can help you better take care of your kids. With the right…

Can an Agency of Early Adopters Learn to Slow Down?

Resource strives to innovate without leaving behind what's working

CANNES, France—From the debut of the iPhone to the reveal of Google Glass, Resource Interactive has been one of the first agencies into the breach with branded apps. And while many…

How Passive-Aggressive Is Instagramming Your Food?

Author of My Last Supper says it's sharing, not bragging

"Stop!” Your dinner date commands just as that piping hot, delicious-looking steak is being placed in front of you. Knife and fork at the ready, you look up, stunned, like…

Apple's 'Go, You Chicken Fat, Go' iPhone Ad Has an Odd History Behind It

A soundtrack half a century old

Why is JFK's youth fitness anthem marketing the iPhone 5S? Apple has a new 5S spot out, and the musical choice is even odder than the previous 5S spot, which featured…

Oscar Mayer App Invites You to Find the Six Wienermobiles

A mobile marketing play during picnic season

Did you know there are up to six Wienermobiles on the streets at any time?  Now you can locate any of them within 200 miles, thanks to Oscar Mayer's new dedicated…

4 Ways Marketers Will Benefit From the New iPhone

Strong retail potential

Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week. There were hints at how iBeacon technology…

One of the World's Most Expensive Auto Brands Just Shot an Ad Entirely on iPhones

And edited it from the backseat

Of all the brands to prove that video productions don't have to be elaborate, overpriced boondoggles, the last name you'd expect would be Bentley. And yet here we are, with a…

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