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Topic: Iphone

Apple Unscathed by Map Flap September's biggest brand improvers

Apple's highly publicized maps blunder didn't seem to hurt its image with consumers too much. The company was one of the most-improved brands last month, as measured by YouGov’s BrandIndex, its…

October 10, 2012, 8:23 AM EDT

Top 10 Commercials of the Week: Sept. 21-28 Bacon goes meatless, Apple returns to its roots, and Derrick Rose is on the comeback trail

This week, we got political with Sarah Silverman and boy band Wrong Direction, discovered that our systemic laziness is going to make our children die early, and rooted for an…

September 28, 2012, 10:11 AM EDT

iPhone 5's Giant Screen Truly Is a Game-Changer Possibilities are endless in spoof video

Much has been made of the bigger screen space on the new iPhone 5—and it's a product feature that's been particularly easy to spoof, as we've seen a number of…

September 24, 2012, 2:57 PM EDT

Ad of the Day: Apple After a ton of Siri spots, the marketer returns to simple product demos for the iPhone 5

As much as Apple pushes technology forward, it's often content in its advertising—once it settles on a successful formula—to stick with what's been working, with only minor variations. Look at…

September 24, 2012, 11:10 AM EDT

The iPhone 5 May Have Just Made Mobile Coupons Real That mythical mobile Starbucks pop up may be coming, courtesy of iPhone's Passbook

Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains. It’s a digital wallet that’s…

September 13, 2012, 12:00 AM EDT

Apple Upgrades iPhone, and Maybe the Mobile Ad Business New phone brings bigger screen, better wireless, Facebook

Since the iPhone’s inception in 2007, the common refrain around smartphones is that they’re a mini computer that fits in your pocket. Yet “mini” not only meant smaller but also…

September 12, 2012, 5:24 PM EDT

Social Media Reacts to iPhone 5 Announcement Some disappointment, plenty of snark during anticipated Apple event

It's finally over and done with. Today, Apple officially released the iPhone 5, causing an absolute frenzy in the tech media sphere. As journos took to the Web to live…

September 12, 2012, 2:54 PM EDT

Samsung Looks to Steal iPhone Thunder on Twitter Brands use Promoted Tweets to hijack buzz

For users, Twitter’s all about the moment. For marketers, Twitter’s increasingly about hijacking the moment from competitors through the social site’s Promoted Tweet ads. That’s why it will be worth…

September 12, 2012, 12:19 PM EDT

What Marketers Want From iPhone 5 Near-field communications chips and standardized metrics top wish lists

Techies are waiting with bated breath to learn about the user-friendly features Apple will be unveiling with the newest version of the iPhone tomorrow (Sept. 12). Rumor mill sources are…

September 11, 2012, 6:43 PM EDT

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