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Topic: Iphone

Apple Watch Sales Eclipsed the iPhone in Its First Year, but Agencies Have Already Moved On

Marketers haven't seen payoff yet

One year after making a splash as the next "it" device for marketers, Apple Watch has slipped noticeably in the estimation of many marketers. Earlier this week, Apple reported it has…

7 Reactions to Whether the New, Smaller iPhone Is Bad for Mobile Advertising

Agency and tech players weigh in

Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches and is a cheaper alternative (starting at $399) to the company's iPhone 6S…

Ad of the Day: Cookie Monster Bakes, and Frets, and Pleads With Siri, in Funny iPhone Ad

Patience is not his virtue

Apple didn't use celebrities in its early iPhone advertising, preferring product demos that showed what the device could actually do. That's all changed in recent years, of course—as Apple learned…

Why Designer Tech Accessories Are a 'Smart' Bet This Holiday Season

High-tech fashion could be this year’s hottest gift

When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases. Now, a handful of savvy…

We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

A candid discussion of digital's hottest topic

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads…

Q&A: Neil deGrasse Tyson on Which Celebs Are Closet Nerds

Why he won’t tweet anything that’s not educational

Specs Age 57 Claim to fame Astrophysicist and cosmologist; director of the Hayden Planetarium at the Museum of Natural History in New York City; host of StarTalk on National Geographic (season two…

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

Just Dance is the latest challenged by disruption

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of…

The Creator of the iPhone's Top-Selling Ad Blocker Just Pulled His App off the Market

Peace's success 'just doesn’t feel good'

Just 36 hours into its phenomenal achievement of becoming the iOS App Store's top-selling paid app, ad blocker Peace has been pulled by its creator. "Even though I'm 'winning', I've enjoyed…

What Marketers Need to Know From Today's Apple Event

Changes afoot for the iPhone, iPad, Apple TV and Apple Watch

Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.  Cupertino, Calif.-based Apple's new…

Everything Marketers Need to Know About Apple Music and New Mobile Software

No windfall of ad data, for now

At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential…

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