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NBCUniversal Strikes Gold With Megawatt Olympics Deal Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

May 7, 2014, 1:26 PM EDT

NBCU Olympic Ad Revenue Is Snowballing Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

January 23, 2014, 11:22 AM EST

NHL Stars to Suit Up for Winter Olympics World’s finest hockey players to play in 2014 Sochi Games

After much deliberation, the National Hockey League on Friday announced that it will be sending its players to the 2014 Winter Olympics in Sochi, Russia. Per the terms of a joint…

July 19, 2013, 3:13 PM EDT

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