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Topic: IOC

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

NBCUniversal Strikes Gold With Megawatt Olympics Deal

Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

NBCU Olympic Ad Revenue Is Snowballing

Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

NHL Stars to Suit Up for Winter Olympics

World’s finest hockey players to play in 2014 Sochi Games

After much deliberation, the National Hockey League on Friday announced that it will be sending its players to the 2014 Winter Olympics in Sochi, Russia. Per the terms of a joint…

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