Topic: Internet search

Advertisers Clicking Buy Button on Google Shopping Ads

Units’ share of search budgets up 600 percent in Q4, per Marin Software

Two weeks ago Adobe published findings showing that Google’s Product Listing Ads are doing well among retailers. Now Marin Software is backing those claims with findings across all of its…

Yahoo's Alarming Q4 Display and Search Numbers

Banner prices up but demand down

Yahoo CEO Marissa Mayer said during the company’s last earnings call in October that “there’s potentially more upside in search [than display advertising].” Yahoo’s fourth-quarter earnings report—her first full period…

Google Finally Crosses $50 Billion Annual Revenue Mark

Company begins to reverse CPC declines, mobile pricing stabilizing

Last year Google finally crossed the $50 billion mark, growing 32 percent from 2011 to close 2012 with $50.2 billion in annual revenue. Search and display advertising are likely the…

Holiday Retail Season Was Very Merry for Google

New Product Listings Ads buoy search giant, per Adobe study, though mobile still undervalued

Google will report its fourth-quarter earnings next Tuesday, but Adobe has just released a report suggesting that the search giant had a very merry holiday season, with retailers stuffing Google’s…

Marketers Gush, Speculate Over Facebook's Graph Search

Mobile, intent data hold largest potential, agency execs say

Marketers have been awaiting a Facebook search product for a while, and on Tuesday Facebook finally delivered it with Graph Search. Like baseball prep star, agency execs considered the product…

FTC Finally Closes Google Investigations

Tech giant agrees to change some business practices

Ending weeks of speculation and rumor, the Federal Trade Commission today finally closed its nearly two-year antitrust investigation into Google that will no doubt leave Google's competitors unsatisfied. Under a consent…

Fast Chat: Google 'Ad Cop' David Baker

A dive into online advertising's underbelly

David Baker would be the first to admit he has a weird job. As Google’s director of engineering, one of his duties is to police the ads run on Google’s…

Yahoo CEO Mayer Stresses Audience-Buying During First Earnings Call

Portal beats Q3 revenue estimates

Three months after taking over as CEO of Yahoo, Marissa Mayer opened up about her strategy. Kind of. “In terms of vision, I think that my view is that the core…

Zuckerberg: More Opportunities in Mobile Than Desktop

Facebook CEO’s first public talk since IPO

The one thing Facebook CEO Mark Zuckerberg made clear in his first time speaking publicly since the company’s May IPO (except during its July earnings call): Facebook is all-in on…

Bing Issues Pepsi-Style Challenge Against Google

Campaign calls users to take blind search test

When your direct competitor holds 67 percent market share and is synonymous with the product category itself, you have a couple of options. In the case of Microsoft’s search engine…