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Topic: interactive tv

GroupM Names Michael Bologna to Run New Unit

Modi Media unit aims to improve TV ad targeting

GroupM has turned to a veteran of WPP media shops to run Modi Media, a new unit that aims to improve the targeting behind TV ads. Michael Bologna joined WPP's MEC…

Microsoft Explains How Tech Will Reshape Home Entertainment

Top Xbox exec Yusuf Mehdi says it's all about sensors, connectivity

To Microsoft's Yusuf Mehdi, the best way to understand technology is to play with it. "Be a consumer of the technology. Be out there first and use it, live it," Mehdi…

Microsoft Nabs More Partners for Xbox TV Ads

ESPN, CBS among the growing list of partners selling 30s within Xbox Live apps

Microsoft is looking to build upon its impressive lead on the interactive TV front, an area where the software giant has seemingly outmaneuvered rival Google. To that end, Microsoft announced a…

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