interactive tv | Adweek
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Topic: interactive tv

Type
Microsoft Nabs More Partners for Xbox TV Ads ESPN, CBS among the growing list of partners selling 30s within Xbox Live apps

Microsoft is looking to build upon its impressive lead on the interactive TV front, an area where the software giant has seemingly outmaneuvered rival Google. To that end, Microsoft announced a…

April 24, 2012, 1:31 PM EDT

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